The spotlight at the Australian Open 2025 isn’t just on the thrilling tennis matches; social media influencer Paige Lorenze is delighting audiences with her dazzling outfits and unwavering support for her boyfriend, American tennis star Tommy Paul.
Since the tournament commenced, Lorenze has captured the admiration of fans and spectators alike, consistently showcasing her impeccable fashion sense. Paul, who has ascended to the impressive rank of world No. 11, is currently competing at this prestigious event and has been buoyed by Lorenze’s presence.
Lorenze, popular for her vibrant online persona, has amassed over 850,000 followers on Instagram, where she shares glimpses of her life and her support for Paul. This year, she captivated observers with her eye-catching ensemble: following Paul’s swift victory over Alejandro Davidovich Fokina, she donned a black corset halter neck top paired with chic white shorts. Such outfits have drawn significant praise from fans on social media, who have enthusiastically complimented her style throughout the tournament.
“Our jaws are on the floor,” exclaimed one fan commenting on Lorenze’s appearance. Her standout black dress, crafted by Sportsmax, even managed to attract the attention of fellow tennis star Coco Gauff, highlighting Lorenze’s status as both fashion icon and supportive partner.
Lorenze’s rapid rise to prominence doesn’t just stem from her relationship with Paul; rather, it also showcases the fusion of sports and lifestyle branding seen today. Influencers like Lorenze are increasingly becoming integral to modern sports dynamics, reflecting broader cultural trends where fashion and athleticism collide. She has also launched her lifestyle brand, Dairy Boy, after graduating from Parsons School of Design, which emphasizes her dedication to carving out her unique niche.
“So many of the (other athletes’) wives and girlfriends have been so warm and welcoming to me,” Lorenze reflected on her experience among the tennis elite, which forms part of the inclusive atmosphere around the tournament. Her social media lifestyle, comprising posh marquée events and courtside support for Paul, juxtaposes her previous experiences, which included high-profile relationships with public figures.
Prior to her romance with Paul, Lorenze had garnered media attention for her past relationships, which were often described as tumultuous. Most notable was her brief but highly publicized connection with disgraced actor Armie Hammer, during which she claimed to have endured emotional abuse, including non-consensual acts. Lorenze has since moved on, finding stability and support with Paul, who openly admires her influence and impact on the sport’s younger fans.
At this year’s Australian Open, Lorenze not only supports Paul but also showcases her flair for fashion. She’s been spotted wearing pieces from Australian brands like Mode Mischief, rubbing shoulders with other WAGs (wives and girlfriends) of professional athletes. Replicated fashions, with Lorenze at the helm, are expected to set trends among viewers and fans alike.
With the tournament still underway, observers eagerly anticipate what other stylish looks Lorenze will debut, speculating whether she will continue to redefine the boundaries of sporting event fashion. Potentially influencing future trends, her emphasis on high-end, chic dressing seems poised to steer how audiences expect sports figures and their partners to present themselves.
More than just fashion, Lorenze’s presence invites conversation about sustainability, branding, and mental health, as both influencers and athletes navigate challenges amid public scrutiny. The pressures associated with social media fame magnify the importance of authenticity versus curated realities, sparking broader discussions about mental health among influencers and their followers.
Paige Lorenze’s blossoming dual narrative, as both partner to Tommy Paul and as fashionable influencer, embodies the changing cultural and economic landscapes surrounding sports events. Her position at the Australian Open highlights the symbiotic relationship between sports, media, and fashion, as fans continue to support not just the matches but the people behind the athletes themselves. Whether she’ll keep turning heads with her jaw-dropping outfits remains to be seen, but one thing's for sure: Lorenze is not just a spectator; she’s very much part of the main event.