The buzz surrounding the Osaka-Kansai Expo, scheduled to open on April 13, 2025, is palpable as the event approaches. With one month to go, organizers are eager to showcase innovative transportation solutions such as automated buses and new train systems, but they also face significant challenges, particularly concerning ticket sales and operational preparations.
Osaka Metro is making headlines with its plans to operate 'Level 4' automated buses at the expo site on Yumeshima Island, part of the city’s Konohana Ward. These buses, which boast fully unmanned operation under specific conditions, are electric vehicles (EV) equipped with sensors and cameras to navigate safely through the expo’s designated routes. Kazuhiro Kawasaki, 31, from Osaka Metro, expressed hope for attendees to connect with the automated technology during their visit, stating, "We hope visitors will feel automated driving more closely." Visitors will be able to take rides on these 10-seat buses for 400 yen, and larger buses will transport groups of up to 25 people at speeds of up to 35 kilometers per hour via park-and-ride systems.
Despite the excitement surrounding these innovative transport methods, ticket sales for the expo are not reflecting the same enthusiasm. By March 5, 2025, only approximately 8.06 million pre-sale tickets had been sold, which is about 60% of the target goal of 14 million tickets. This number is also significantly lower than ticket sales from previous expos, raising concerns about the viability of the event.
The Japan International Exposition Association, responsible for organizing the expo, has set the overall ticket sales target at 23 million to cover operational costs, projected at 116 billion yen. It remains to be seen if the current sales will pick up pace; the association anticipates potential revenue shortfalls if concerns remain unaddressed.
Current ticket sales indicate delayed enthusiasm among the public, with surveys reflecting only around 34.9% of the population expressing intention to attend. A recent social media query by The Asahi Shimbun revealed even grimmer statistics; 71.8% of respondents voiced their reluctance to participate, raising alarms about achieving operational revenue through ticket sales.
Organizers are taking various measures to stimulate interest and boost ticket sales. They are re-evaluing sales strategies, including launching initiatives such as same-day ticket sales at the expo's entrance and potential discount offers linked to local attractions like Universal Studios Japan. The organization acknowledges the need for simplifications, as the initial requirement for visitors to register for tickets through the 'Expo ID' system created unnecessary hurdles for potential attendees.
On the operational front, preparations for the expo are also fraught with challenges, particularly concerning pavilion construction. A total of 84 pavilions are set to showcase innovations and cultural exhibitions from participating countries. Unfortunately, many nations are encountering delays. Out of 42 pavilions being built by participating states, only eight have been completed as of early March. Notably, participants from developing countries have faced administrative issues, including difficulties opening bank accounts necessary for operational procedures, creating additional layers of complication for successful participation.
To test readiness before the grand opening, the Expo Association has scheduled 'test runs' from April 4 to 6, allowing roughly 40,000 visitors to experience expo operations free of charge. This initiative, amid nearly 350,000 applicants vying for spots, denotes the significant interest of the public to engage with the event, even if ticket sales remain sluggish overall.
Security measures are also under scrutiny as the police increase their presence around the expo venue due to anticipated international visitors and high attendance figures. The police force has initiated enhanced patrols and erected barriers to deter unauthorized access to the site. Large crowds are expected, with the government anticipating about 280,000 visitors over the course of the expo. The police have deployed specialized units to maintain order, including equipment to neutralize unauthorized drone activity.
At the same time, personal vehicle access is prohibited around the venue during the event to maintain safety and traffic flow, reinforcing the reliance on public transportation, which is fundamental to the expo's operational plan. Visitors are encouraged to prioritize public transport to avoid congestion.
The impact of previous expos lingers as lessons from past experiences echo through preparations for the Osaka-Kansai Expo. A former executive involved with the Hannover Expo 2000, noted for its significant financial loss, emphasized the importance of early public relations and correct pricing strategies to avoid low turnout. He remarked, "Expos should not be for profit but not at the expense of citizens either," underscoring the balance needed for successful event hosting.
With time ticking down to opening day, the organizing bodies remain hopeful but wary of potential pitfalls. The aim is not only to present groundbreaking advancements and international collaboration but also to financially sustain the expo without reliance on taxpayer funding. The next month will be pivotal as they strive to reconcile current ticket sales and operational obstacles with the ambitious vision for the Osaka-Kansai Expo.