In an impressive unveiling, Origin Property has announced its ambitious business plan for the year 2025, focusing on a strategy termed "Resilience Leads To Sustainable Growth." This approach is designed to create ample opportunities for sustainable growth while tapping into the burgeoning housing market in Thailand.
Under the leadership of their executive, Naidet Kukeirattiyakorn, Origin Property targets to launch a total of 11 new projects, comprising both condominiums and single-detached houses, valued at over 20 billion baht. The company is expected to achieve pre-sales of approximately 30 billion baht, with total projected revenues reaching nearly 14 billion baht.
Among the projects are five new condominium developments under the brand name Origin Vertical. These condominiums, valued at 12.5 billion baht, will be located strategically along the electric railway lines and in major provincial capitals. Notable new locations include the following:
- Origin Residences Sukhumvit
- Origin Residences Phuket
- SO Origin Sukhumvit 105
- Origin Place Bangwa Interchange
- Origin Place Sukhumvit – Onnut
These developments reflect Origin Property's commitment to meeting the evolving needs of its customers while adhering to modern living trends. In 2025, the company will also unveil their innovative initiative, the Origin Affiliate Club. This program is designed to recruit micro-influencers to engage followers by sharing their experiences, thereby driving sales through connections.
The new online sales segment, dubbed Origin ibooking, will expand the company’s reach, having already been piloted with some success in their The Origin Sukhumvit 105 project. Further, a distinct project targeting pet lovers will provide special classes and services to accommodate this growing demographic.
Additionally, Origin Property will introduce six new single-detached house projects under the Britania brand, set to launch in 2025 with an estimated total value of 7.5 billion baht. These will emphasize modern designs that align with the latest customer trends, showcasing the company's commitment to enhancing well-being and accessibility.
The new Britania projects will include:
- Belgravia Exclusive Pinklao–Boromratchachonnani
- Grand Britania Krungthep Kreetha–Suvarnabhumi
- Britania Suksawat–Prachautid
- Britania Bangsaen
- Bristol Bangkok
- Balco Lagoon Cherngtalay Phuket
To bolster its brand identity, Origin Property has roped in actor Naidet Kukeirattiyakorn as the ambassador for both Origin Vertical and Britania. This partnership aims to deepen the brand's presence in the market, enhancing consumer recognition and capitalizing on Kukeirattiyakorn’s established lifestyle image. Through targeted marketing campaigns, the collaboration is expected to sustain visibility across the duration of 2025.
Moreover, Origin Property is set to advance its earnings through the Primo service branch, which will introduce various technologies to accommodate modern lifestyles. For instance, Door Mart will begin implementing a delivery service directly to customers’ doorsteps in select locations, enhancing convenience in an increasingly fast-paced world.
In the realm of hospitality, the company plans to launch three new hotel projects located in key areas: Phuket, Chiang Mai, and Bangkok. This expansion into the Hospitality and Tourism sector underlines Origin's commitment to diversifying its revenue streams and catering to tourism growth in Thailand.
On top of these initiatives, Origin is looking towards the Alpha Industrial Solution, a logistics and warehouse branch, which is projected to pursue an IPO soon. This move reflects a broader trend in the industry toward integrating technology and logistics services into residential offerings.
As Origin Property gears up to fulfill its 2025 goals, it stands out as a beacon of resilience and innovation in the Thai real estate landscape. With a comprehensive plan addressing both housing and lifestyle needs, the company is well-positioned to meet the future head-on.
