Oreo is stepping up its flavor game this winter! This week, the beloved cookie brand announced a whole new lineup of product innovations, all slated to hit shelves by early 2025—and fans simply can't wait to get their hands on them. 🤩🤩
The new lineup includes six flavor additions, plus new frozen treats set to kick the freezer aisle up a notch. Starting later this month, Oreo will begin rolling out the new Game Day edition for all the football lovers out there, followed by a flurry of new flavors to arrive early next year.
The OREO Game Day cookies, which will be available starting Dec. 26, feature the classic chocolate cookie adorned with five new football-themed embossments. Available for a limited time, these new treats will be the perfect addition to all your football watch parties and tailgates.
Starting Jan. 3, Oreo will release new offerings including the OREO Loaded, Golden OREO Cakesters, OREO Irish Creme THINS, and OREO Minis Peanut Butter, along with the frozen OREO Bites and OREO Mini Bars.
The OREO Loaded cookies take the Mega Stuf edition to new heights. These cookies will feature the signature OREO cookie loaded with bits of real OREO cookie pieces, set to be available nationwide on a permanent basis beginning Jan. 3, 2025.
But the excitement doesn't stop there. Oreo will also be bringing back the Golden OREO Cakesters, which haven't been available for over a decade. This soft-baked snack features creme filling sandwiched between two pillow-y golden snack cakes and will be hitting stores beginning Jan. 3.
Another new addition is the OREO Irish Creme THINS, inspired by the original thin cookies but filled with Irish Creme-flavored creme, offering a rich and smooth treat with notes of chocolate and vanilla—set to become a permanent fixture of the Oreo lineup.
Oreo Minis Peanut Butter, described as bite-sized chocolate cookies filled with smooth peanut butter creme, will also join the lineup starting Jan. 3, making the perfect on-the-go snack for traveling.
For fans seeking refreshing options, Oreo is introducing the OREO Bites, poppable bites made from a frozen dairy, creme-flavored base and dipped in the classic OREO coating. Oreo Mini Bars, featuring a creme-flavored base packed with OREO cookie pieces and coated with delicious wafer pieces, will be available nationwide all year-round starting January 2025.
It’s safe to say fans were thrilled to hear about Oreo's new lineup, with many expressing their excitement on social media. One fan exclaimed, "Whoohoo!" and another enthusiastically declared, "Omg, I am going to the store January 3rd!!" Fans can't wait to see how these exciting new flavors and treats will become staples during the upcoming seasons.
This new product rollout marks not only a commitment to innovation from Oreo but also an effort to keep the brand relevant and beloved among consumers. With flavor expansions and frozen treats on the horizon, Oreo is sure to satisfy its fans' cravings and keep cookies at the forefront of the dessert wars.