On March 25, 2025, OR (PTT Oil and Retail Business Public Company Limited) celebrated a significant achievement at the LINE Thailand Awards 2024, where it secured three prominent awards recognizing its outstanding marketing efforts on the LINE platform. The prestigious event was held at the Napalai Grand Ballroom in the Dusit Thani Hotel, Bangkok, showcasing the best digital marketing campaigns over the past year.
OR's accolades included the coveted Best Official Account award for its OR Happy Life account in the Automotive and Energy group. This account stands out for its ability to connect seamlessly with consumer lifestyles through engaging content and exclusive promotions, creating a one-stop platform that meets various customer needs.
Additionally, OR triumphed in the Sponsored Sticker categories, winning Best Sponsored Sticker in the Food & Beverages group for its Cafe Amazon sticker set, ZonZon in the Rain. This campaign not only delighted users but also significantly enhanced brand awareness and consumer engagement. Furthermore, OR's Godji brand was awarded Best Sponsored Sticker in the Automotive & Energy group for its Fulfill Your Happiness with Godji sticker set, which was remarkably downloaded over 1,100,000 times!
The LINE Thailand Awards 2024 were organized by LINE Company (Thailand) to honor brands that have successfully harnessed the LINE platform as an innovative marketing channel. With 40 awards distributed across different categories—including LINE Official Account, Sponsored Stickers, LINE Display Ads, and LINE Ads—this year’s awards reflect a diverse representation of industries in Thailand.
In her remarks following the awards ceremony, Nuchaya Chantharubeksa, OR's Corporate Communication Manager, emphasized the importance of the LINE Official Account as a key communication tool. "LINE Official Account is a highly effective communication channel and has received excellent responses from customers," she stated, noting the continuous growth in membership. OR's LINE Official Account has garnered over 15 million followers, enabling the company to communicate effectively with various brands in its portfolio.
With a commitment to utilizing LINE's solutions and advancing technological applications in marketing strategies, OR aims to further engage its target audience. "The use of LINE solutions and technology as communication tools allows OR to effectively push campaigns to our customer base," added Chantharubeksa. She mentioned that OR is dedicated to continuously improving and developing its communication strategies to fully connect with consumers and earn their loyalty.
This stellar performance at the LINE Thailand Awards highlights OR's aggressive stance in the digital marketing realm, where it seeks to innovate and cater to evolving consumer lifestyles. The company’s vision is clearly aligned with delivering creativity and effectiveness in all its campaigns.
Moving forward, OR plans to maintain its momentum by crafting campaigns that resonate with various consumer lifestyles, making an impactful mark in the digital space. This recent recognition serves as a testament to its ongoing efforts and success in leading the charge in the fast-changing landscape of digital marketing.
If you wish to stay updated on OR's latest news and promotions, you can follow them on their LINE Official Account: @ORHappyLife.
