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Technology
22 April 2025

OpenAI's ChatGPT Can Reveal Your Location From Photos

New AI models raise privacy concerns as users test their geo-locating capabilities

In a remarkable development for artificial intelligence, OpenAI has upgraded its ChatGPT with new models that can analyze images and determine geographic locations from just a single photo. This capability, demonstrated by the models o3 and o4-mini, has raised eyebrows and sparked privacy concerns among users and experts alike.

On April 22, 2025, Genk.vn reported that the new AI reasoning models have enhanced ChatGPT's ability to process not only language but also visual data. Users have begun testing the limits of this technology by uploading various images—from restaurant menus to selfies—and challenging the model to identify locations, similar to the popular game GeoGuessr. The results have been striking, with the AI often able to deduce specific cities and landmarks based solely on visual clues.

According to Tom's Hardware, the o3 model can analyze images, zoom in, rotate, and even crop them to find clues about a location. For instance, when presented with an image of Praia de Santa Mónica beach in Cape Verde, ChatGPT accurately identified the location based on water color, sand type, and other geographical features, even without metadata. This ability to analyze context and detail has made ChatGPT a powerful tool for location identification.

However, the implications of this technology are not without controversy. As users experiment with its capabilities, many are expressing concerns about privacy. The potential for misuse is significant; malicious actors could easily take a screenshot of an image from social media and use ChatGPT to pinpoint the user's location, raising alarms about doxxing and personal safety.

In response to these concerns, OpenAI has stated that it has trained its models to reject requests for sensitive information and has implemented safeguards to prevent the identification of private individuals in images. Yet, as TechCrunch pointed out, older models like GPT-4o have shown similar abilities to identify locations, sometimes even faster than o3, which raises questions about the effectiveness of these safeguards.

OpenAI has also emphasized the positive aspects of its new models, highlighting their potential benefits in various fields, including aiding disabled individuals, supporting research, and assisting in emergency location identification. However, the balance between leveraging AI capabilities and protecting user privacy remains a contentious issue.

The trend of using ChatGPT as a geo-locating tool has gone viral on social media, with users excitedly sharing their experiences of the AI's impressive deductions. Many have dubbed it a breakthrough in location-based AI capabilities, suggesting that it surpasses traditional methods of geographic guessing.

Despite the excitement, experts warn that this technology could lead to significant privacy violations. The ability for anyone to analyze a random photo and potentially reveal sensitive information poses serious ethical questions. OpenAI's commitment to user safety and privacy is commendable, but the effectiveness of their measures remains to be seen.

As AI continues to evolve, the implications of such powerful tools will require ongoing scrutiny and regulation. The debate over privacy versus technological advancement is likely to intensify as more users engage with these capabilities.

In a related study, researchers at the Institute of Intelligent Systems and Robotics (ISIR) examined whether AI models, including ChatGPT, adhere to fundamental human values such as dignity and privacy. The study tested three large language models (LLMs) with various scenarios to assess their understanding of human values in their responses.

The researchers noted that while LLMs can generate well-structured language and claim to solve problems, it remains uncertain whether they comprehend the meanings of the words they use. For instance, in a scenario based on Mahatma Gandhi's historical expulsion from a train compartment, all three chatbots affirmed that the actions of a South African policeman violated Gandhi's dignity. However, in a different scenario where a wealthy family asked their servants to hold a sunshade, the AI models failed to recognize the inherent dignity violation in treating individuals as objects.

According to Raja Chatila, one of the researchers, the challenge lies in ensuring that AI systems not only generate appropriate responses but also understand the implications of their actions. The researchers concluded that while AI can be trained to adhere to certain values, it lacks the ability to fully grasp the nuances of human ethics and morality.

As AI continues to integrate into various aspects of daily life, including healthcare, hiring processes, and even legal systems, the need for AI to respect human values becomes increasingly critical. The researchers emphasized that developers must work diligently to ensure that AI systems align with these values, particularly as the technology becomes more pervasive.

In conclusion, as OpenAI’s ChatGPT and similar technologies advance, the balance between harnessing their capabilities and safeguarding user privacy will remain a focal point of discussion. The impressive power of AI must be matched with responsible usage and stringent ethical considerations to protect individuals in an increasingly digital world.