The online service market in Russia is experiencing a significant transformation, with a reported volume of 270 million orders totaling 2.4 trillion rubles. This shift is underscored by a study from the ORO agency, which reveals that 64% of internet users have engaged with online services at least once. The data indicates a growing preference for online platforms among consumers, leading to a steady increase in the number of orders from large businesses, as highlighted by Avito Services, which attracts around 30 million visitors monthly.
As Oleg Vinzhegin, the Head of Sales Department at Avito Services, pointed out, "Consumer demand is increasingly shifting online—user experience is becoming convenient and fast, prompting customers to choose online platforms for finding contractors." This trend has not gone unnoticed by larger companies, which are now actively seeking ways to attract customers through these digital channels.
Traditionally, Avito Services has been seen as a platform primarily for private contractors and small businesses. However, the landscape is changing as there is a notable influx of sellers from the large business sector. Vinzhegin elaborated, "We are witnessing an active influx of sellers from large businesses, and they are achieving excellent results on the platform." This evolution reflects a broader trend where classified services are becoming a vital and technologically advanced channel for large companies to connect with potential clients and grow their operations.
To facilitate swift and seamless communication with customers, Avito Services has introduced several features, including online registration, chat, and call bots that utilize scripted text and voice messages. These enhancements are designed to streamline the user experience further.
Moreover, clients can easily search for contractors on the platform using filters by category, the option for urgent services, and route-based searches for carriers, among other functionalities. This user-centric approach is critical in an increasingly competitive online environment.
In addition to improving communication, online platforms like Avito also offer opportunities for expanded audience reach through media and promotional formats available within the platform itself. Notably, large businesses represented on Avito Services invested 3.6 times more in media advertising in 2024 compared to the previous year, demonstrating a robust commitment to leveraging digital marketing strategies.
Statistics regarding sales performance are accessible in real-time through personal accounts, allowing companies to track demand across various service categories, analyze consumer behavior trends, and develop more effective communication strategies.
By March 2025, several prominent companies had joined the Avito Services platform, including Komus, REHAU, AKRON, Ingosstrakh, Qlean, Gazprombank, My Business, and Skyeng. Looking ahead, Avito Services anticipates the onboarding of industry giants such as Kerkher, Rosseti, and Delimobil.
Ksenia Kurnysh, the Head of Growth and Efficiency Group at My Business service, shared insights into her company’s experience with Avito Services: "We offer all types of accounting services. On average, the company receives 170 calls per month from Avito Services, and in total, the platform provided over 7000 targeted contacts in 2024." This data underscores the effectiveness of classified platforms in generating leads and facilitating business growth.
In 2024, REHAU, a leading player in the construction niche, successfully closed 159 deals through Avito Services, with an average transaction value of 600 thousand rubles. The platform allows the brand to engage only with targeted clients, boasting a conversion rate from viewing to contact of 16.4%, which is considered high for this business segment.
In January 2025, the overall demand for services on Avito Services surged by 17% compared to January 2024. This spike indicates that the entry of large companies into the platform does not detract from opportunities available to small and medium-sized businesses. As noted by company representatives, there is sufficient demand to accommodate all service providers in the market.
Overall, the data and insights from the ORO study, conducted in November 2024, highlight a burgeoning online service market that is rapidly evolving. The findings suggest that the integration of large businesses into platforms like Avito Services is not just a trend but a significant shift that could redefine how services are offered and consumed in the digital age.
As the online service market continues to grow, it is clear that both large and small businesses must adapt to these changes to remain competitive. The future of service delivery is undoubtedly online, and those who embrace this shift will likely reap the benefits of increased visibility and customer engagement.
