Chinese automotive brands Omoda and Jaecoo have officially launched their operations in Brazil, marking a significant milestone in the country's automotive market. On April 15, 2025, the two brands debuted with plans to import up to 5,000 vehicles in the coming months, starting with a shipment of around 2,000 units that arrived at the port of Vitória, Espírito Santo. The initial offerings include the fully electric Omoda E5 SUV and the hybrid plug-in Jaecoo 7.
The Omoda E5, priced at R$ 209,990, is designed to appeal to younger consumers seeking innovative technology and connectivity. It features a sleek design reminiscent of popular SUVs like the Jeep Compass, measuring approximately 4.4 meters in length, 1.83 meters in width, and 1.58 meters in height. The vehicle is equipped with a 61.1 kWh battery, providing a range of about 345 kilometers per charge, equivalent to an impressive 44.7 km/l. With a powerful electric motor generating 204 horsepower, the E5 can accelerate from 0 to 100 km/h in just 7.6 seconds, reaching a top speed of 172 km/h.
Inside, the Omoda E5 boasts two high-resolution 12.3-inch screens that create an integrated dashboard, along with modern conveniences such as wireless smartphone charging and a comprehensive suite of safety features including lane-keeping assist and automatic emergency braking. The vehicle’s design also includes 18-inch alloy wheels and a trunk capacity of 340 liters.
The Jaecoo 7, on the other hand, caters to those looking for a robust hybrid option. It features a 1.5 turbocharged gasoline engine paired with an electric motor, delivering a combined output of 339 horsepower. The Jaecoo 7 is available in two trims: the Luxury version starting at R$ 229,990 and the top-tier Prestige version priced at R$ 249,990. This model emphasizes both performance and efficiency, achieving a total driving range of over 1,200 kilometers when combining gasoline and electric power.
With an 18.3 kWh lithium battery, the Jaecoo 7 offers an electric range of up to 79 kilometers and supports rapid charging from 20% to 80% in just 20 minutes using a 40 kW charger. It also features a vertical 14.8-inch multimedia screen with facial recognition technology, Apple CarPlay, and Android Auto wireless connectivity, along with advanced driver assistance systems.
Vitor Santos, the logistics director for Omoda and Jaecoo, highlighted the strategy to ensure prompt delivery of vehicles across Brazil. The brands will operate independently, despite being part of the Chery Group, which has a significant presence in the market. Santos stated, "65% of the volume will be concentrated in the South and Southeast regions, where the largest consumer market resides, while 35% will be available exclusively in São Paulo." This strategic distribution aims to meet consumer demand effectively.
As part of their ambitious plans, Omoda and Jaecoo aim to expand their dealership network from the current 55 locations to 100 by the end of 2025. This expansion is crucial as the brands seek to solidify their presence in the competitive Brazilian automotive landscape.
The timing of their entry into the market is particularly strategic, as import taxes on electric vehicles are set to rise from 18% to 25% in July 2025, with a further increase to 35% anticipated by July 2026. By capitalizing on the current tax rates, Omoda and Jaecoo not only aim to offer competitive pricing but also ensure that their vehicles are readily available for consumers with minimal waiting times.
Despite the initial focus on imports, both brands have expressed intentions to establish local manufacturing operations in Brazil. Plans for a factory are reportedly in the works, with potential collaboration with the existing Caoa Chery production facility in Jacareí, São Paulo. This move would enhance their ability to adapt to local market demands and reduce costs associated with imports.
Omoda and Jaecoo's entry into Brazil reflects a broader trend of increasing competition among Chinese automotive manufacturers in the global market. Other brands such as Wey, GAC, Zeekr, and MG are also making their debut in Brazil this year, indicating a growing interest in the region.
As Omoda and Jaecoo gear up for their first year in Brazil, they project to sell approximately 30,000 units combined, showcasing their confidence in the Brazilian market's potential. With a clear focus on technology and consumer preferences, both brands are well-positioned to capture attention in an ever-evolving automotive landscape.
In summary, the launch of Omoda and Jaecoo marks a pivotal moment for the Brazilian automotive market, with their innovative offerings and strategic plans promising to shake up the competition. As they strive to establish themselves, consumers can expect a blend of cutting-edge technology and exciting new vehicles in the months to come.
