Oita City is set to host its second sixth industrialization seminar aimed at encouraging local businesses to innovate and thrive. Scheduled for January 30, 2024, the event will take place from 2 PM to 4 PM at the J:COM Holt Hall Oita, located at 5-1 Kanike Minami, Oita City.
This seminar is particularly noteworthy as it features Kenichi Kishina, the representative of Total Food Lab Co., who will lead discussions centered around key topics such as consumer needs, packaging design, and pricing strategies. His expertise, particularly as the owner of the select shop "Kishinaya" which showcases fine-quality food products, will offer valuable insights to attendees.
Targeted at those interested or involved in sixth industrialization—an integrated approach combining primary sector (agriculture, fisheries, forestry) activities with secondary (processing) and tertiary (distribution, sales) sectors—the seminar will provide attendees with practical advice drawn from Kishina's broad knowledge and experience as "the traveling buyer." This concept connects diverse products and consumer preferences, bridging gaps between producers and the market.
"This seminar aims to provide accessible advice based on broad knowledge and experience related to product development and consumer trends," stated Kishina, expressing his commitment to fostering local entrepreneurship. Participants can expect to gain insights on creating products attractive to consumers, which is integral to passing on local resources to the next generation.
The seminar is free to attend, with registration open to individuals both within Oita City and those from outside. Interested participants are encouraged to register early, as space is limited to 40 attendees, with spots filled on a first-come, first-served basis. Applications will be accepted until January 29, 2024, or until capacity is reached.
Dive deep with Kishina as he shares his approach to meeting modern consumer demands, which can often be quite specific and refined. By focusing on elements like effective packaging and strategic pricing, attendees will learn how to establish products compelling to both local and broader market segments.
Oita City officials are optimistic about the impacts this seminar could have on local economic growth, seeing it as part of broader efforts to innovate agricultural practices and product processing within the region.
With the sixth industrialization movement gaining traction across Japan, Oita Prefecture is positioning itself as a key player by hosting such informative seminars. The initiative not only highlights local products but also fosters community engagement and economic resilience.
For those interested, detailed information about the event, along with registration forms, can be found on Oita City’s official website. Individuals are urged to secure their participation at the earliest to benefit from this unique opportunity.
Feel free to reach out to the Oita City Agricultural Division at the contact details provided for any inquiries related to the seminar. Prepare to immerse yourself in the enriching experience of learning how to craft products suitable for today's discerning consumers—together, we can build resilience through innovative approaches to local industry.
