After a 16-year hiatus, Oasis is back in the spotlight, not just with a reunion tour but also with a fresh collaboration that perfectly captures the spirit of the 1990s Britpop era. Brothers Liam and Noel Gallagher, who famously split in 2009 following a backstage altercation, are once again joining forces for the Live '25 world tour, kicking off at the Principality Stadium in Cardiff this July. Alongside this highly anticipated reunion, the iconic band has partnered with Adidas for the 'Original Forever' campaign, marking a significant moment in music and fashion history.
The announcement of the Adidas collaboration came as a surprise to fans during a Channel 4 ad-break on June 19, 2025, when a video aired showcasing archive footage of Oasis concerts and teasing the launch of exclusive tour merchandise. The campaign video, titled "adidas Originals X Oasis," was described as more than a mere marketing effort—it’s a celebration of a shared legacy rooted in music, fashion, and British identity. Adidas’ VP of Brand, Chris Walsh, emphasized this sentiment, calling the partnership "a piece of music history" and highlighting how it reignites a timeless cultural connection.
The collection, aptly named 'Original Forever,' is a thoughtful homage to the era when Oasis’s style helped define a generation. It features a co-branded 26-piece range of Adidas staples in colors like sky blue, black, cream, and maroon. Fans can expect to find the Oasis Live ’25 Firebird tracksuit, a favorite of Noel Gallagher, raglan sleeve jerseys reminiscent of those worn by Liam during a 1996 charity football match, bucket hats, and coach jackets—all updated with the band’s iconic branding. These pieces not only reflect the band's sartorial influence but also bring a modern edge to classic silhouettes.
What makes this collaboration particularly special is how it honors the band's enduring style while making the merchandise accessible to fans worldwide. The collection is available in stores, online at Adidas and Oasis’s official tour website, and at fan stores across all tour dates. As the brothers prepare to take their tour global, including stops in major cities like Manchester, London, Edinburgh, Dublin, Toronto, Chicago, Los Angeles, Mexico City, Seoul, Tokyo, Melbourne, Sydney, Buenos Aires, Santiago, and São Paulo, fans everywhere will have the chance to wear a piece of this cultural moment.
The Oasis Live '25 tour itself is a monumental event, marking the first time Liam and Noel have shared a stage since their last performance together at the V Festival in Staffordshire in August 2009. That final show ended with Noel’s departure after a backstage fight before a Paris concert, fracturing the band for over a decade. Since then, both brothers have carved successful solo careers, boasting ten UK number one albums between them and countless headline performances at festivals and stadiums.
The anticipation for their reunion has been palpable, with fans expressing excitement and nostalgia across social media. Comments on the Adidas campaign ranged from "The boys are back, let’s go!" to "Beautifully done.. OASIS forever," capturing the collective enthusiasm for this new chapter. The band itself teased the tour with the enigmatic statement: "The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised."
Oasis’s influence extends beyond their music, deeply entwined with the fashion and cultural identity of the 1990s. Their signature "laddish" style—a blend of mod and Mancunian working-class aesthetics—featured statement outerwear like Barbour parkas buttoned to the neck, football-inspired apparel, and polo shirts from brands like Fred Perry and Lacoste. This look became synonymous with Northern cool and remains influential today, embraced by both longtime fans and a new generation discovering Oasis through platforms like TikTok.
The Adidas collaboration taps into this legacy by offering authentic, high-quality pieces that feel like a natural extension of the band’s image. Unlike typical fast fashion tour merch, the 'Original Forever' collection is a proper Adidas Originals release, ensuring durability and style. The merchandise is sold alongside traditional tour items inside venues, making it a coveted keepsake for concertgoers.
For fans in Australia, the excitement is particularly high, as the tour will make stops in Sydney and Melbourne this October, with the merchandise available both online and at the shows. The collection includes standout items like the trench-style Tour Coach Jacket and classic 3-Stripes Tees, perfect for the warmer months. This accessibility ensures that the cultural revival of Oasis’s style is truly global, bridging decades and continents.
As Liam and Noel prepare to step back on stage together, the Adidas collaboration stands as a symbol of their renewed partnership and enduring impact. It’s a celebration not just of their music but of a moment in time when Oasis’s sound and style shaped a generation. The fusion of iconic Britpop aesthetics with contemporary fashion sensibilities ensures that the legacy of Oasis continues to live on, resonating with fans old and new alike.
With the tour set to span multiple continents and the merchandise available worldwide, the Gallagher brothers are poised to make a lasting impression once again. Their reunion is more than a nostalgic throwback; it’s a cultural event that reignites the passion of millions and cements their place in music and fashion history.
