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Technology
31 January 2025

Nvidia Launches RTX 5080 And 5090 Amid Supply Crisis

Limited stock forces gamers to contend with exorbitant prices from scalpers following today’s launch.

Nvidia has officially launched its highly anticipated GeForce RTX 5080 and RTX 5090 graphics cards, promising advancements in technology and performance for gamers and creators alike. On January 31, 2025, Nvidia's new offerings garnered excitement and curiosity, but many had already mentally prepared for disappointment, as the company recently warned of possible shortages which have sadly come to fruition.

The excitement surrounding the release of the RTX 50 series is tied closely to the hype over its capabilities. The RTX 5080 is priced at MSRP $999, offering substantial performance uptick compared to its predecessor, the RTX 4080, which also launched at the same price. The RTX 5090, positioned as the flagship card, has an MSRP of $1999. It features Nvidia’s new Blackwell architecture, which is said to significantly improve performance metrics across various gaming and rendering tasks.

Despite the advanced features, including multi-frame generation with DLSS 4 technology, the reality of stock shortages quickly set in. Nvidia’s launch saw retailers like Best Buy and Newegg run out of cards almost immediately. Scalpers were quick to seize the opportunity, capitalizing on the dire supply conditions. Prices of these cards quickly soared to several thousand dollars on secondary markets. One eBay listing for the RTX 5090, originally priced at $1999, reportedly closed at over $6000.

Feedback from the community has echoed the growing frustration among gamers. Many users inundated forums on platforms like Reddit and Discord with tales of attempts to snag the new cards, only to be met with empty shopping carts. "Many gamers had already prepared themselves for disappointment on this RTX 50 series launch day," one market analyst noted, highlighting the challenges potential buyers faced across the board.

Meanwhile, reports indicated wider consequences of the hardware shortage due to production challenges with the Blackwell GPU chips. Design flaws and production delays have led to fewer units reaching the market than anticipated. Industry insiders warned, "Prospects look grim for any significant RTX 50 series restocks in the near future," as Nvidia continues to grapple with these issues.

On the technical front, the RTX 5080 reportedly offers nearly double the performance across key titles compared to the RTX 4080, transforming the gaming experience for those who manage to secure one. Nvidia has geared up for this launch by enhancing its AI capabilities through advancements like multi-frame generation which allows for smoother gameplay and improved rendering. An expert commented, "If you're struggling with low frame rates, DLSS 4 with Multi Frame Generation will not magically improve your FPS to more than a hundred, but it will smooth out the feed to the monitor, especially if you have a high-refresh-rate panel."

Among the new updates accompanying the RTX 50 series is the Nvidia Broadcast app, which received new AI features aimed at turning poor audio quality from mediocre microphones to professional levels. While testers from media outlets reported successful results with the new features, room for improvement on certain aspects, such as the illumination effects, was noted. Still, there's enthusiasm among streamers about the prospects of enhancing their broadcasts and podcasts.

While early benchmarks have demonstrated commendable results, eager users are left waiting with bated breath for future stock to arrive. The launch may have highlighted Nvidia’s capability to innovate within the gaming sector, yet without greater availability, the immediate market conditions remain challenging for consumers.

With all of this considered, the Nvidia RTX 50 series promises substantial benefits for those who can manage to acquire them amid the constraints faced. For now, gamers and tech enthusiasts alike are watching closely, hoping the manufacturer can accelerate production processes to meet the avalanche of demand. Only time will tell if the hype around the release aligns with buyers' experiences and satisfaction.