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Technology
04 August 2024

NVIDIA Faces Scrutiny Amid AI Rivalry With AMD And Intel

As investigations unfold, Intel restructures while AMD positions itself to compete in the AI market

In the rapidly evolving landscape of technology, especially in the realm of artificial intelligence (AI), a fierce competition is unfolding among the industry's key players, notably NVIDIA, AMD, and Intel. NVIDIA, in particular, finds itself under intense scrutiny not only from its competitors but also from the U.S. Department of Justice. This investigation stems from allegations regarding NVIDIA's possibly anticompetitive practices, heightening concerns among customers about the marketplace dynamics that shape AI technologies.

NVIDIA has emerged as a dominant force, celebrated for its Graphics Processing Units (GPUs) that are pivotal in AI workloads. The company's GPUs have recently set remarkable sales records. However, such success has attracted the attention of regulators. The DOJ is exploring claims that NVIDIA may have abused its market position by threatening customers who purchase AI products from its rivals, mainly AMD.

The DOJ's inquiry into NVIDIA's business practices is part of a broader effort to ensure fair competition within the semiconductor sector. The investigation reportedly questions whether NVIDIA bundled other products, such as networking equipment, with its AI GPUs, and if it imposed unjust price hikes on customers who sought alternatives.

NVIDIA has provided a defense, asserting that its business practices adhere to legal requirements and that it promotes competition based on innovation. "We compete based on decades of investment and innovation, scrupulously adhering to all laws," NVIDIA stated, emphasizing that its customers are free to choose their GPU suppliers.

The competitive pressure intensifies as AMD gears up to challenge NVIDIA's supremacy in AI accelerators. AMD has made significant strides and is currently the only company shipping AI accelerators at scale. In contrast, Intel has yet to deliver substantial volumes of its Gaudi AI accelerators, which are projected for release in the near future.

Alongside NVIDIA's challenges, the semiconductor giant Intel is confronting its own set of issues. Recently, Intel announced plans to lay off 15,000 employees, which equates to over 15% of its workforce, as it attempts to cut costs amidst declining revenues. This restructuring is aimed at saving $10 billion by 2025, which highlights how the transition to AI technologies is reshaping the semiconductor industry.

Intel's CEO, Pat Gelsinger, acknowledged the company's financial struggles, stating, "Our revenues have not grown as expected." With a reported loss of $1.6 billion in the last quarter, shareholders reacted negatively, with Intel's stock price plummeting 20% in after-hours trading. The company's attempts to pivot towards AI have not generated the expected benefits, leading to a reassessment of its operational strategies.

The fierce competition has also prompted new investments from the U.S. government aimed at revitalizing domestic semiconductor manufacturing. President Joe Biden's administration has pledged $19.5 billion in grants and loans to help bolster Intel's semiconductor initiatives within the United States. The intention behind these investments is to reduce reliance on foreign chip production, particularly in Asia.

As NVIDIA navigates its DOJ investigation and Intel grapples with restructuring, AMD is poised to capitalize on opportunities within the burgeoning AI market. The landscape remains dynamic as these tech giants vie for dominance, ultimately shaped by regulatory oversight and competitive maneuvers.

Looking ahead, the outcomes of these investigations and restructuring efforts are likely to bear significant consequences not only for the companies involved but also for the broader tech industry and consumers dependent on AI technologies.