Nunn Media has been appointed to manage the media strategy of Neilson Financial Services, marking a significant step forward for both parties. The reputable agency will oversee media planning and buying as Neilson aims to drive brand growth with its new suite of insurance products.
Neilson Financial Services, which operates globally with offices dotted across the USA, Canada, Ireland, Australia, and the UK, plans to strengthen its footprint within Australia. The company is launching innovative offerings, such as Golden Insurance, Dignity Insurance, and Direct Cover, to meet the growing demands of Australian consumers. Nunn Media's expertise will play a pivotal role as they manage the media investments required to stimulate awareness and engagement for these new products.
“We are excited to partner with Nunn Media as we look to grow in the Australian market,” stated David Rees, Chief Marketing Officer at Neilson Financial Services. He emphasized Nunn’s deep knowledge of their products and how their media strategies would be central to reaching potential customers. “We believe Nunn’s approach will enable our products to get the attention they deserve.”
Nunn Media, recognized for its response-driving media, is ready to tailor its strategies to maximize Neilson’s outreach. Chris Walton, the Managing Director of Nunn Media, expressed enthusiasm for the collaboration, sharing, “We are really looking forward to working with Neilson Financial Services. Their ambition for ANZ is inspiring, and our team is excited to bring a focused approach to media, prioritizing both acquisition and brand growth.”
This partnership with Neilson Financial Services is just the latest among Nunn Media's business successes. It follows their recent appointment by SunRice to manage media planning and buying, as well as their acquisition of Indago Digital, which will allow them to integrate comprehensive digital marketing services to improve overall media efficacy.
By leveraging data-driven insights and engaging strategies, Nunn Media aims to connect the unique offerings of Neilson Financial Services to the right audiences, ensuring growth and visibility. With product launches commencing as early as January, the synergy between the two companies is anticipated to yield positive results.
Neilson's commitment to providing accessible and transparent insurance options aligns seamlessly with Nunn’s expertise, setting the stage for impactful campaigns aimed at raising awareness effectively. “We are thrilled to be part of this venture and look forward to aligning our innovative strategies with Neilson's growth objectives,” Walton concluded.
Moving forward, the combined efforts of Neilson Financial Services and Nunn Media underline the importance of strategic media management to achieve ambitious market goals. The roadmap involves targeted strategies capable of converting potential clients by effectively communicating the new insurance products' benefits. Investors and consumers alike will be closely watching how this partnership develops, underscoring the necessity for innovative solutions within the competitive insurance sector.