On May 9, 2025, NTT Group announced a significant transformation in its corporate identity, signaling a bold step into the future. Starting July 1, 2025, the company will officially change its trade name to NTT Corporation and adopt a new corporate logo, a move aimed at aligning its branding with its diverse global operations.
Alongside the name change, all NTT Group companies will also update their corporate logos, reinforcing a unified brand image across domestic and international markets. This overhaul comes after 40 years since the company's privatization in 1985, during which NTT has expanded its footprint from fixed-line communications to mobile, IT services, real estate, and energy sectors.
As NTT Group prepares for this transition, it has established 'NTT Group's Core' and 'NTT Group's Values' to guide its operations and corporate culture. The new corporate identity is set to be presented at the 40th Annual General Meeting of Shareholders on June 19, 2025, and will take effect on the scheduled name change date.
Historically, the name "NTT" has become synonymous with telecommunications in Japan, and the upcoming change aims to enhance its recognition and competitiveness in the global market. By adopting a name that resonates with both domestic and international clients, NTT seeks to accelerate its global business expansion.
The new logo design will retain the 'Dynamic Loop' symbol established in 1985, which represents the company's dynamism and commitment to customer engagement. The logo will transition from a black color scheme to a unified blue, reflecting a modern and cohesive brand identity.
NTT Group's corporate logo changes will also affect various subsidiaries, including East Japan Telecom Corporation, West Japan Telecom Corporation, NTT Communications Corporation, and NTT Comware Corporation, all of which will adopt new names on July 1, 2025. These changes are expected to strengthen the brand's presence and coherence across the globe.
NTT DATA Group, a key player within the NTT Group, also announced its own corporate identity renewal on the same day. The company has been undergoing a restructuring process since July 1, 2023, transitioning into a new framework that includes a holding company, a domestic business entity, and an overseas business entity.
The NTT DATA Group will adopt a new corporate logo that incorporates the 'Dynamic Loop' and aligns with the global logo used since 2023. This strategic move aims to enhance brand consistency and reinforce the company's commitment to delivering high-value services both domestically and internationally.
As NTT DATA Group focuses on strengthening its brand identity, it is also committed to sharing knowledge and technology across its various business units. The new logo is expected to be applied from July 1, 2025, marking a pivotal moment in the company's evolution.
The 'Dynamic Loop' serves as a symbol of NTT's dedication to listening to customer feedback and societal needs, embodying a universal corporate philosophy of contributing positively to society. This logo will be a central element in the branding of all NTT Group companies, reinforcing their shared values and mission.
With the upcoming changes, NTT Group aims to enhance its brand image as a forward-thinking global enterprise, leveraging advanced technologies such as AI and IOWN to improve customer experiences. The company is committed to innovating for a sustainable future, focusing on integrity, trust, and creating connections.
As NTT Group embarks on this new chapter, stakeholders and customers alike await the fresh identity that promises to reflect the company's evolution and adaptability in an ever-changing global landscape. The new corporate identity is not just a cosmetic change; it represents a renewed commitment to innovation and excellence, ensuring that NTT remains a leader in the telecommunications and IT sectors.
For further inquiries regarding this corporate transformation, NTT Group has made its public relations department available for questions via email.
This announcement signifies more than just a name change; it highlights NTT Group's ambition to redefine its position in the global market and its ongoing commitment to addressing societal challenges through technology and innovation.
With the impending changes, the NTT Group is poised to enhance its global brand presence, ensuring that it remains relevant and competitive in the rapidly evolving digital landscape.
As the company prepares for these changes, it is clear that the future of NTT is not just about telecommunications but about creating a sustainable and interconnected world.
