On May 9, 2025, NTT Corporation held a briefing session to discuss its financial results for the fiscal year 2024. During the session, the company announced significant changes, including a rebranding initiative that will see its name change from "Nippon Telegraph and Telephone Corporation" to simply "NTT Corporation" effective July 1, 2025.
NTT's President and CEO, Akira Shimada, explained the reasoning behind the name change, stating, "The gap between the name we set 40 years ago and our actual business activities has grown significantly, particularly hindering our global corporate recognition. It is urgent to clearly demonstrate the NTT Group's technological capabilities under a unified concept both domestically and internationally, enhancing our corporate brand." This statement highlights the company's aim to align its identity with its current operations and global presence.
In addition to NTT Corporation, several subsidiaries will also undergo name changes. NTT East and NTT West will be renamed to "NTT East Japan Corporation" and "NTT West Japan Corporation," respectively. Furthermore, NTT Communications will change its name to "NTT Docomo Business Corporation," while NTT Comware will be rebranded as "NTT Docomo Solutions Corporation." These changes reflect a broader strategy to consolidate the NTT brand across its various divisions.
The corporate logo will maintain its iconic "Dynamic Loop" symbol, but the font color for "NTT" will shift from the traditional black to a blue hue that is used globally. This change is intended to strengthen the brand's international appeal. The NTT Docomo Group will also introduce a new red version of the Dynamic Loop, adding a fresh visual identity to the brand.
As part of its rebranding efforts, NTT is also focusing on enhancing its technological infrastructure. The company plans to increase the number of 5G base stations by 40%, a move aimed at improving communication quality across its networks. This expansion is crucial as demand for high-speed connectivity continues to grow, especially in the wake of the digital transformation accelerated by the COVID-19 pandemic.
In a related discussion, the NTT Corporation briefing also touched on the impact of global economic factors, including the influence of former President Donald Trump's tariffs on the telecommunications sector. The briefing included insights into how these tariffs are affecting various companies and their financial performance.
Moreover, the session highlighted NTT's commitment to fostering diversity and inclusion within the company. Initiatives aimed at empowering women in the workplace were discussed, emphasizing NTT's ongoing efforts to create an inclusive environment where all employees can thrive.
The financial results presented during the briefing showcased NTT's resilience in a challenging economic landscape. Despite the hurdles posed by global market fluctuations and regulatory changes, the company reported steady growth, underscoring its robust business model and commitment to innovation.
As NTT embarks on this new chapter with its rebranding and expansion efforts, the telecommunications giant aims to solidify its position as a leader in the global market. The changes reflect a strategic vision that aligns with the evolving needs of consumers and businesses in an increasingly interconnected world.
Looking ahead, NTT is poised to leverage its enhanced brand identity and technological advancements to meet the demands of the digital age. With its focus on innovation and customer-centric solutions, the company is set to navigate the complexities of the telecommunications landscape while continuing to serve its diverse clientele.
In conclusion, NTT Corporation's decision to rebrand and expand its services is a significant step towards modernizing its image and enhancing its global presence. As the company prepares for these changes, it remains committed to delivering high-quality telecommunications services that meet the evolving needs of its customers.
