On May 9, 2025, Nippon Telegraph and Telephone (NTT) unveiled significant changes to its corporate identity, including a new company name and logo that aim to enhance the brand's global recognition. The new corporate name will be NTT Corporation (English name: NTT, Inc.), and the iconic dynamic loop logo will continue to be utilized, albeit with a refreshed font that aligns with NTT Data Group's branding.
As part of this rebranding initiative, the NTT Group, which encompasses NTT Docomo, NTT Communications, and NTT Comware, will adopt a unified red color as the brand color for the dynamic loop logo. This move is intended to reinforce the brand’s identity and coherence across its subsidiaries.
NTT Communications will officially change its name to 'NTT Docomo Business Corporation' on July 1, 2025, while NTT Comware will become 'NTT Docomo Solutions Corporation.' These changes are part of a broader effort to enhance the sense of unity within the NTT Docomo Group and leverage synergies for accelerated growth.
During a press conference, NTT President and CEO Akira Shimada explained the rationale behind the name change. He stated, "We felt that the company name and business content, which were established 40 years ago, were significantly different, which was hindering the improvement of recognition in the world." He emphasized that the shift reflects the evolution of the company from its origins in fixed-line communications to a comprehensive provider of mobile and IT services.
NTT Communications, founded in July 1999, has played a crucial role in the NTT Group's corporate business since it became a subsidiary of NTT Docomo in 2022. The company has been responsible for developing corporate services under the 'Docomo Business' brand, including 5G, IoT, data centers, applications, security, and AI solutions.
In a similar vein, NTT Comware, which focuses on system development for NTT Group companies, announced its name change to 'NTT Docomo Solutions Corporation,' also effective July 1, 2025. The company aims to further enhance the unity of the NTT Docomo Group and accelerate growth while providing optimal solutions to the challenges faced by user companies.
Shimada noted that adopting the name 'NTT' formally recognizes a term that has become widely known both domestically and internationally, which is expected to facilitate global business expansion. The new logo design will maintain the dynamic loop established in 1985, but it will incorporate a font already in use in the global market.
Moreover, the upcoming changes have sparked various reactions online, with many users expressing that the name change from 'Nippon Telegraph and Telephone' to 'NTT' was anticipated and not surprising. However, some expressed shock at the disappearance of the names NTT Communications and NTT Comware, emphasizing that it makes the subsidiary feel more like a part of the Docomo brand.
NTT's rebranding is part of a larger strategy to enhance its global competitiveness and brand identity as a leader in the ICT sector. The company aims to create new value as a platform for digital transformation (DX) in industries and regions, thereby contributing to a richer society.
In summary, the NTT Group is positioned to strengthen its brand presence and operational efficiency through these strategic changes. The new corporate identity and logo reflect a commitment to innovation and unity within the group, paving the way for future growth and success in the competitive telecommunications landscape.
