Nothing, the London-based technology company, is set to launch the second edition of its Community Edition Project, inviting fans and creative minds to contribute to the design and marketing of its upcoming Phone (3a). This initiative follows the success of last year's project, which saw a limited-edition, glow-in-the-dark version of the Phone (2a) Plus sell out in just 15 minutes.
The new project aims to engage the community more than ever, with submissions accepted from March 26 until April 23, 2025, at 3:30 PM IST. Participants will have the chance to win a cash prize of £1,000 and collaborate directly with Nothing’s design team for six months to refine their ideas.
According to Nothing, this year’s Community Edition Project will feature four distinct creative briefs: Hardware Design, Accessory Design, Software Design, and Marketing Campaign. Each of these components allows participants to showcase their creativity in different aspects of the product.
For Hardware Design, entrants are tasked with developing a fresh look for the Phone (3a), while the Accessory Design category invites creators to propose exclusive collectibles or accessories that will accompany the phone. The Software Design component focuses on enhancing the user interface with unique wallpapers, widgets, and icon packs. Finally, the Marketing Campaign category encourages participants to craft creative proposals for promotional visuals and launch events.
Winners will not only receive a cash prize but also gain invaluable hands-on experience in the creative process. They will participate in workshops, design reviews, and other collaborative efforts to bring their ideas to life alongside Nothing’s design team.
Last year, the inaugural Community Edition Project attracted a remarkable 1,000 creative entries from 47 countries, and Nothing anticipates an even higher turnout this time around. The selection process will involve community voting, where Nothing Community users can show support for their favorite entries. Following the voting phase, Nothing's internal juries will select the winning submissions.
The culmination of this collaborative effort will be the launch of the Phone (3a) Community Edition, slated to debut by the end of 2025. All four winners will be invited to attend the launch event, celebrating their contributions to the project.
For those interested in participating, detailed submission guidelines and terms can be found on Nothing’s official website, nothing.tech. Updates and announcements about the project will also be shared on their YouTube channel.
This innovative approach not only fosters creativity but also strengthens the bond between Nothing and its community of fans and tech enthusiasts. By involving them in the design process, Nothing is paving the way for a product that truly reflects the desires and preferences of its user base.
The Community Edition Project is a testament to Nothing's commitment to co-creation and community engagement, showcasing how technology companies can leverage the creativity of their fanbase to create products that resonate with consumers. As the launch of the Phone (3a) approaches, excitement builds among participants eager to see their ideas come to fruition.
In a world where consumer involvement often stops at purchasing, Nothing is redefining the relationship between companies and their customers. This initiative not only empowers individuals to contribute to product design but also highlights the importance of community in shaping the future of technology.
