Mumbai, January 7, 2025 - NONSTOP, a prominent name in the field of mobility aids and wellness solutions, has officially opened its flagship store at Prabhadevi, marking the brand's entry as India's first multi-brand mobility center dedicated to enhancing the lives of individuals through innovative and accessible products. The grand inauguration was celebrated with the presence of Bollywood actress Sangeeta Bijlani, who cut the ribbon to signify the beginning of this remarkable venture.
Bijlani, sharing her enthusiasm about the launch, remarked, "I am honored to be part of this remarkable launch. NONSTOP’s commitment to improving lives through mobility and wellness solutions is truly inspiring. This store is not just a retail space—it’s a step toward enabling people to reclaim their freedom and confidence." Her words capture the essence of what NONSTOP aims to achieve through its offerings.
Strategically located near various top hospitals, the new store is set to redefine standards within the premium personal mobility and rehabilitation segment. It features state-of-the-art products from international brands such as WHILL from Japan, Vermeiren from Belgium, GoChirp from the USA, and iWALKFree. The store also introduces MEXPLE, which comprises private label brands engineered for quality and efficiency.
Iftekhar Ahmed, CEO of NONSTOP, elaborated on the significance of this launch, stating, "Opening our flagship store in Mumbai is a testimony to our vision of empowering individuals with dignity and independence. This store not only expands our footprint but also reinforces our dedication to providing innovative mobility and wellness solutions to a wider audience." He emphasized how the store aims to create comfortable shopping experiences with its modern eco-friendly designs and interactive displays.
At NONSTOP, customers will find an extensive range of mobility products, including but not limited to wheelchairs, walkers, orthopaedic cushions, and bathroom safety aids. The flagship store is also excited to announce the exclusive introduction of premium European adult diapers, catering to the significant family needs often overlooked. This diversification of products is intended to provide comprehensive solutions for various mobility needs.
The launch event not only celebrated the inauguration but also featured exciting activities for attendees. Live product demonstrations, insightful sessions led by experts, and special discounts for early shoppers were offered, ensuring community involvement. NONSTOP aims to establish itself not just as a retail space but as a hub for sharing knowledge about mobility aids.
With the increasing elderly population and rising chronic illnesses across India, the demand for quality rehabilitation and mobility products is more pressing than ever. The government's recent reduction of customs duty on select assistive technology products has also made these necessary devices more affordable, which is another positive change fostering growth within this sector.
"Considering our location next to some of the top hospitals, this store makes perfect sense to position our brand as one committed to quality and service," added Ahmed. The founders' vision reflects the urgency to cater to the growing needs of individuals facing mobility challenges, which can arise from various conditions such as arthritis, strokes, and more.
NONSTOP has ambitious plans for expansion, eyeing the establishment of over 100 stores across India within the next three to four years as they build upon their initial success. The commitment to delivering high-quality products and outstanding after-sales support remains at the forefront of the brand's mission, ensuring customers receive comprehensive care beyond their initial consultation.
This launch not only manifests the pivotal shift toward accessible mobility solutions but also empowers individuals to live more independently and confidently. By providing specialized, technologically advanced products coupled with expert advice, NONSTOP sets the stage for transforming the mobility market across India. The store's strategic opening is sure to lead the charge for more accessible, quality rehabilitation products nationwide.