NOLYuniverse Launches Summer ON AIR Travel Promotion

As summer reaches its peak, NOLYuniverse has launched a comprehensive platform-integrated promotion dubbed 'Summer ON AIR' to captivate travelers and leisure seekers alike. Announced on July 28, 2025, this three-week campaign runs until August 17, 2025, aiming to strengthen the connection between the various 'NOL' brands and offer abundant benefits tailored to the bustling summer travel season.

With the rallying cry, "Turn on NOL, travel benefits turn on," NOLYuniverse is positioning itself as a premier domestic travel, leisure, and culture platform, responding proactively to the surge in both domestic and international travel demand. The promotion is designed to help customers craft reasonable, enjoyable trips by leveraging the platform’s competitive product offerings.

Central to the campaign are the live broadcast events hosted through NOL and NOL Interpark Tour, spanning three weeks and crossing multiple categories such as accommodation, leisure activities, flights, and package deals. These live streams not only showcase themed travel products but also offer exclusive perks. For instance, customers who purchase during these broadcasts and verify their transactions enter a weekly lottery where two lucky winners receive 1 don of pure gold — a truly glittering incentive.

Additionally, viewers have the chance to snag special gifts like accommodation vouchers and gift cards, exclusively available during the live events. On July 28, starting at 11 AM, the NOL live broadcast featured Ocean World day passes with discounts of up to 57%. An early park-in package, granting entry from 7:30 AM for a more relaxed water play experience, was also offered in limited quantities to broaden customer choice.

The excitement continues on July 29 at 11 AM, when Caribbean Bay day passes were presented at a maximum discount of 62%, coupled with a first-come, first-served free life jacket rental offer. Later that day at 6 PM, NOL Interpark Tour’s live broadcast spotlighted an alluring overseas deal: the Vietnam "Nha Trang Selectum Noa All-Inclusive Air Hotel 5-day" package. Buyers during the sales period were entitled to perks such as early check-in or late check-out, depending on room availability, along with a complimentary mango shaved ice per room, adding a sweet touch to their tropical getaway.

Recognizing the importance of seamless travel, NOLYuniverse has also teamed up with Ssocar, a mobility innovation platform, to enhance travel accessibility through joint promotions. Ssocar members who book carsharing services worth 100,000 won or more receive a 20% discount coupon for domestic accommodations redeemable on NOL, distributed on a first-come, first-served basis.

Moreover, new Ssocar users or those who have not used the service in the past year and reserve carsharing for 24 hours or longer enjoy a 50% discount on rental fees plus an instant 30,000 won deduction. To sweeten the deal, upon returning the vehicle, these customers receive an additional 30,000 won worth of NOL points, incentivizing continued engagement with the platform.

Lee Cheol-woong, Chief Marketing Officer of NOLYuniverse, emphasized the customer-centric nature of the campaign: "We prepared this integrated promotion so that customers can freely plan their trips with the benefits they desire during the summer peak season. Going forward, NOLYuniverse will continue to support more customers in experiencing the joys of leisure based on our product competitiveness and customer-focused benefits."

This initiative reflects a savvy understanding of current travel trends, combining digital engagement through live broadcasts with tangible incentives like gold bars and exclusive discounts. It also showcases an integrated ecosystem approach, linking accommodation, leisure, and mobility services to enhance the overall travel experience.

As summer travel plans take shape, 'Summer ON AIR' offers a compelling invitation to explore with confidence, convenience, and a little extra sparkle. Whether diving into water parks at a fraction of the usual cost or jetting off to Vietnam with added luxuries, travelers have a wealth of options to tailor their adventures.

With the travel industry rebounding and consumer demand soaring, promotions like these not only stimulate economic activity but also enrich the cultural and leisure fabric of South Korea and beyond. NOLYuniverse’s integrated approach may well set a precedent for how travel platforms innovate to stay relevant and responsive in a fast-evolving market.

In the end, 'Summer ON AIR' is more than just a seasonal campaign; it’s a strategic move to unify brand experiences, deepen customer loyalty, and deliver meaningful value at a time when travel has become a cherished part of life’s rhythm.