Niyom Jeans has continued to make waves in the fashion industry, as it launched a new collection just in time for the upcoming summer season.
The brand, known for embracing the youthful and playful spirit in its designs, has once again collaborated with popular presenter Lumyai Haithongkham, also known as the "Hot Girl of the Year." This partnership has played a vital role in solidifying Niyom Jeans’ reputation, especially since its official introduction less than a year ago.
The latest summer collection, known as ALOHA, is being promoted through lively images of Lumyai that highlight both the vibrancy and the elegance the brand aims to represent. Reflecting the freshness of the approaching summer, the collection offers an array of fun and chic designs that resonate with the exuberance of the season.
“I love it so much! (she drags the vowel) It’s just right. The style is cheerful, fun, and perfectly spicy without being too much or too little,” said Lumyai, emphasizing how the clothes fit effortlessly into her everyday life. She added that it’s all about feeling confident and fabulous every time she puts something on, saying, “Just wearing something pretty makes me happy, but when there are bonuses included, it feels like a double win.”
This sentiment around customer experience is echoed by Niyom Jeans' executive Tikhamporn Leuangthaisawng. He stated, “We want customers to feel joyful, playful, and experimental with fashion. Our concept merges individuality with trendy styles, ensuring meticulous attention to detail from design to material.”
The launch and promotion of the ALOHA collection comes with an enticing offer for shoppers. For every purchase of 500 baht, customers will receive a chance to win either a discount or premium merchandise prizes. This campaign, dubbed "Shoppin’ Fun Splashing,” aims to provide added value to the purchasing experience, making shopping feel rewarding.
Moreover, Niyom Jeans is offering double reward points for members during this campaign period, encouraging more customers to sign up. This promotional tactic not only fosters loyalty but also aligns with their core mission of enhancing the shopping experience.
“The quality of the complimentary gifts has been carefully selected to ensure they are practical and useful, not just trinkets,” said Tikhamporn. “Our aim is to keep the focus on making customers feel they are getting their money’s worth.”
The partnership with Lumyai has already proven to be a fruitful one, with customers expressing excitement over the styles she represents, citing her vibrant personality and modern trendiness. As summer approaches and celebrations like Songkran loom, Niyom Jeans is aiming to be at the forefront of shoppers' minds for stylish and fun fashion choices.
For those looking to join the Niyom Jeans family and take advantage of the current offers, a free membership is available through their official Line account @niyomjeans, allowing customers to reap the benefits of exclusive deals and rewards.
Ultimately, the ALOHA collection marks another chapter in the ongoing development of Niyom Jeans as a brand that values fun, fashion, and customer experience, proving that the right mix of creativity, collaboration, and quality design can drive success in the competitive fashion landscape.
This exciting time for Niyom Jeans serves as a reminder of how brands can effectively engage with both trends and customer desires, promising a lively and stylish summer ahead.
