Nitori Holdings, one of Japan's major furniture retailers, has forged an unusual yet promising collaboration with Hokkaido University. On February 10, 2025, the two entities signed a comprehensive partnership agreement aimed at fostering regional development, including ambitious plans to establish a classic car museum.
The partnership began with the university's ownership of a Ford Model T, produced by Ford Motor Company over 100 years ago. This iconic vehicle, which changed the automotive industry when it was launched in 1908, was significant for its affordability and mass production—the Model T made car ownership achievable for the general public. Hokkaido University had previously used the Model T as part of its driving training program since its establishment as the 'Automobile Driving Skill Training Institute' back in 1924.
During the signing ceremony, Nitori's Chairman Akio Nitori expressed his hopes for the project, stating, "I want to contribute to the development of Hokkaido through classic cars. I hope to open the museum within three years." The museum's exact location has yet to be determined, but it is set to host around 30 classic cars, including luxury models from Rolls Royce and Ferrari, which Nitori recently acquired.
“The agreement includes efforts to revitalize the local economy and tourism,” said Tsuji Tomabechi, president of Hokkaido University, highlighting the broader impact of this collaboration on the community. The university intends to integrate the project within its engineering curriculum. Students will work closely with Nitori to repair and restore these historical vehicles, bringing valuable practical experience.
Previously, Nitori had taken possession of 30 classic cars from Sagas, Japan, with plans for restoration facilitated by the university's engineering department. This includes the centerpiece of the museum—a 1906 Ford Model N, reported to be one of the few remaining examples of its kind. The N model is unique due to the use of wooden components, which were cost-effective at the time.
The restoration initiative kicked off last year when the university started working on repairing the cars to prepare them for public display. Professor Hiroshi Kitagawa from the mechanical engineering department emphasized the importance of authenticity, stating, “We're aiming to find original parts to bring the cars back to their original conditions as closely as possible.”
The partnership also encompasses educational elements, such as disaster relief activities and data science education, where Nitori employees are expected to deliver lectures to students. This educational aspect aims to deepen engagement between students and the community, inviting high school and university students to encounter various experiences to prepare them for future contributions to Hokkaido's development.
During the signing ceremony, the 1906 Ford Model N was even showcased, with its engine starting demonstration fascinating attendees as it came to life after years of disrepair. The excitement surrounding this project reflects hope for revitalizing interest in classic automobiles as well as enhancing cultural heritage through education and community engagement.
Nitori has previously ventured beyond furniture sales to promote culture; for example, the company opened the "Otaru Art Village" back in 2016, which houses local artisans and craftsmen. Now, the establishment of this museum, centered on classic cars, can serve as another cornerstone for promoting culture and tourism in the region.
With Nitori's extensive resources and Hokkaido University's academic expertise, this collaboration not only seeks to preserve classic automobiles but also aims to create educational opportunities and stimulate economic growth within the community. Their shared vision includes the possibility of organizing classic car parades to celebrate automotive history.
Overall, this partnership supports broader goals for cultural enrichment, tourism development, and education. By leveraging resources and expertise, they aim to provide the residents of Hokkaido and visitors with unique cultural experiences.