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22 April 2025

Nissan Unveils New Elgrand With Bold Design

The fourth-generation Elgrand features advanced hybrid technology and aims to compete with rivals like Toyota's Alphard.

Nissan has unveiled teaser images of its new Elgrand on April 22, 2025, showcasing a bold design that hints at a significant upgrade to the brand's flagship minivan. This unveiling took place during the "NISSAN START AGAIN 2025" event, where Nissan also announced its plans for the future of the brand in the Japanese market.

The fourth-generation Elgrand, set to be fully revealed in the second half of 2025 and released in 2026, incorporates Nissan's latest third-generation e-POWER hybrid system. This innovative system features a newly developed 1.5-liter engine dedicated to power generation and utilizes a "5-in-1" design that modularizes five components, including the motor and inverter, to enhance performance while reducing weight.

Since its debut in 1997, the Elgrand has been a pioneer in the "premium minivan" segment, combining spacious interiors with high-quality materials. The new model aims to maintain this tradition while introducing modern technology and design elements that compete directly with rivals like the Toyota Alphard and Vellfire.

Zen Sugimoto, Executive Officer in charge of Japan Marketing & Sales, commented on the brand's strategy, stating, "Nissan plans to release four car models in the Japanese market by 2026. We are passionately developing the Elgrand and are preparing to deliver it to you in the best possible form." This commitment reflects Nissan's focus on listening to customer feedback and enhancing the driving pleasure for its users.

The teaser images released show a striking exterior design, characterized by a self-illuminating Nissan emblem, a front grille composed of dots, and a rear section that appears to be influenced by the competitive landscape. The rear design includes a roof wing that wraps around the sides, reminiscent of a steam locomotive's defroster, while the bumper flares out like a traditional hakama, a style that sets it apart from competitors.

As Nissan gears up for the Elgrand's launch, the company is positioning itself to reclaim its status as the "King of Minivans" with this latest iteration. The introduction of the e-POWER hybrid system not only promises improved fuel efficiency and quiet operation but also aligns with global trends toward more sustainable automotive technologies.

With the automotive market rapidly evolving, Nissan's strategic moves come at a critical time. The Elgrand's redesign marks the first full model change in 16 years, which is significant given the competitive pressure from established players like Toyota. The company aims to leverage its heritage while embracing innovation to attract a new generation of customers.

The anticipation surrounding the new Elgrand is palpable, as enthusiasts and potential buyers await further details and the official unveiling later this year. Nissan's focus on creating a vehicle that meets the demands of modern families while providing a luxurious experience could set a new standard in the minivan segment.

As the launch approaches, Nissan plans to continue updating the public with more information about the Elgrand's features, specifications, and design elements. The excitement around this vehicle is not just about its aesthetic appeal; it also represents Nissan's dedication to advancing automotive technology and enhancing the customer experience.

Overall, the new Elgrand is shaping up to be a formidable contender in the premium minivan market, combining a rich legacy with cutting-edge technology. As the automotive industry shifts towards hybrid and electric vehicles, Nissan's commitment to innovation is evident in the Elgrand's design and engineering.

With its impressive features and a focus on quality, the new Elgrand is poised to make a significant impact upon its release, reaffirming Nissan's position in the automotive landscape.