Nintendo has officially announced the reservation and lottery details for its highly anticipated gaming console, the Nintendo Switch 2, through its XPRICE platform. Starting from April 24, 2025, at 12:00 PM, fans can enter the lottery to secure their chance to purchase this new device, with applications closing on May 18, 2025, at 11:59 PM. The excitement surrounding the Switch 2 is palpable, especially given that over 2.2 million applications were received for the initial lottery, significantly exceeding the company's expectations.
The application process requires users to meet specific conditions: they must be registered members of XPRICE, have made at least one order on the platform between June 1, 2024, and May 11, 2025, and complete the application during the designated period. The two available models are the Nintendo Switch 2 main unit priced at 49,980 yen (tax included) and the Mario Kart World Set version for 53,980 yen (tax included).
Lottery results will be announced on May 23, 2025, at 12:00 PM or later, and successful applicants will be able to purchase their consoles between May 26, 2025, and May 28, 2025. Shipping is expected to commence on June 5, 2025. Notably, applicants are limited to one entry per person, and purchases are restricted to one unit, aimed at discouraging reselling and ensuring fair access for genuine fans.
In addition to the lottery announcement, Nintendo has rolled out an update for the original Switch, introducing a feature that allows users to transfer data to the Switch 2. This update, known as System Version 20.0.0, includes the new "Transfer Everything" function, enabling users to migrate save data, photos, and settings from their original Switch to the new console. There are two methods for data transfer: local communication and server transfer. Users are advised to use local communication if they intend to continue using their original Switch, as server transfer will reset the device.
Furthermore, a new "Virtual Game Card" feature has been added, which simplifies the management and launching of download versions of games, particularly for families or individuals with multiple consoles. The "Recommendation Communication" function allows users to share and play software from the Nintendo Switch 2 via local communication, enhancing the interactive experience.
Nintendo President Shuntaro Furukawa expressed optimism regarding the overwhelming response to the lottery, stating, "The number of applications greatly exceeded our prior expectations, indicating a strong demand for the Switch 2." He acknowledged that many applicants might not secure a console due to limited inventory but assured fans that the company is working to strengthen its production system to meet this unprecedented demand.
The stock market also reacted positively to the news, with Nintendo's shares reaching a record high of 11,855 yen on April 30, 2025, marking a 4% increase from the previous trading day. This surge is attributed to the favorable reception of the Switch 2's reservation status and the anticipation of substantial earnings contributions for the fiscal year ending March 2026, which will be detailed in the upcoming earnings announcement on May 8, 2025.
In light of the recent developments, industry analysts are closely monitoring how Nintendo will navigate the challenges posed by the overwhelming demand and potential resale issues. The participation conditions for the lottery, which include having over 50 hours of gameplay on the Switch and a minimum of one year of Nintendo Switch Online membership, have been well-received as effective measures against scalping.
As the gaming community eagerly awaits the release of the Switch 2, the implications of Nintendo's strategies are significant. With such a large number of applications, the company is poised to achieve record-breaking sales, provided they can secure enough inventory to meet demand. Historical comparisons highlight the extraordinary nature of this situation; for instance, the original Nintendo Switch had an initial sales figure of approximately 1.5 million units worldwide, while the Family Computer sold 440,000 units in Japan during its first year.
Should Nintendo manage to fulfill the demand without major backlash from disappointed applicants, it could set a precedent for future console launches and reshape the landscape of gaming hardware sales. The company’s commitment to customer satisfaction and its proactive approach to managing inventory and production will be crucial in determining the success of the Switch 2.
As we approach the lottery results and the anticipated release date, the gaming community remains abuzz with speculation and excitement. Nintendo's ability to navigate this unprecedented interest will be a test of its operational capabilities and its dedication to its fanbase. The next few weeks will be pivotal in shaping the future of the Nintendo Switch brand and its legacy in the gaming industry.
