NHK has officially announced the conclusion of the educational variety show "Waruiko Atsumare," featuring Goro, Tsuyoshi, and Shingo from the group "New Map." The show, which premiered as a special program in 2021 before transitioning to regular airtime in 2022, will air its last episode on March 31, 2025.
Waruiko Atsumare was celebrated for its unique concept, which emphasized topics not typically covered in school but of interest to both children and adults. NHK characterized the show as being geared toward fostering curiosity and exploring diverse values.
The change is part of NHK's 2025 programming revisions aimed at refreshing content catered to contemporary audiences. Following the end of Waruiko Atsumare, the network will debut "NHK de Yaranasou na Are (Tentative)," which is intended to attract younger viewers with content curated around what interests the Gen Z demographic.
NHK has expressed its commitment to engaging younger audiences and providing entertaining educational programming. According to NHK's representatives, "The new program will be aimed at Z-generation with engaging content young viewers will want to watch," ensuring the legacy of educational programming continues through fresh and vibrant productions.
Fans of Waruiko Atsumare have shared mixed reactions online, reflecting on the creativity and impact of the show since its inception. With its unique format, the program has stood out as an innovative part of NHK’s lineup, making this conclusion significant for its dedicated viewership.
Looking forward, the expectation is high for the new show to live up to the legacy of its predecessor. NHK’s decision indicates the importance of adapting to changing viewer preferences and the need for excitement and innovation within public broadcasting.
The announcement marks the end of this era for NHK's educational programming but opens up new possibilities for reaching younger demographics with content optimized for their viewing habits and interests.