Nexo, the leading digital assets wealth platform with over $11 billion in assets under management, has announced a strategic partnership with the prestigious Abierto Mexicano Telcel presentado por HSBC, commonly known as the Acapulco Tennis Open. This exciting collaboration, revealed on February 24, 2025, marks Nexo’s entry as the official partner of one of the most revered events on the ATP Tour 500 series, set to take place at Arena GNP Seguros from February 24 to March 1, 2025.
The Acapulco Tennis Open, which is now entering its 32nd edition, is anticipated to feature top tennis stars, including Alexander Zverev, Casper Ruud, and Tommy Paul. The tournament has built up considerable prestige within the professional tennis circuit, making it the perfect platform for Nexo’s brand expansion.
Kosta Kantchev, co-founder and executive chairman of Nexo, expressed enthusiasm about the partnership. “We are grateful to the Acapulco Tennis Open for the opportunity to support a sport... at the highest level,” he said. He highlighted the shared values between Nexo and the tournament, stating, “This sponsorship is a testimony to Nexo’s core belief... wealth creation, like championship success, requires foresight, commitment, and strategic execution.”
This partnership not only aligns with Nexo’s mission to integrate digital assets within significant global events but also emphasizes its focus on growth within the Latin American market. The firm recognizes the distinct connection between the skills required to excel at tennis and the strategic thinking necessary for success in the digital asset sphere.
José Antonio Fernández Celorio, Chief Operating Officer of the Acapulco Tennis Open, also spoke on the collaboration, stating, “Nexo’s partnership with the Acapulco Tennis Open brings together two worlds... precision, endurance, and long-term strategy.” His comments underline the importance of this partnership for both entities, merging the realms of elite sports and cryptocurrency.
Nexo's involvement as the official partner reinforces its commitment to innovation and community engagement. With this partnership, Nexo aims to build trust within the cryptocurrency markets and showcase how digital financial solutions can play a role within prestigious sporting events. The company plans to leverage its presence at the tennis open to promote its innovative services, including advanced crypto-backed loans, flexible savings accounts, and the newly improved Dual-Mode Nexo Card.
This scheduled event and the partnership represent pivotal milestones for Nexo as they gear up for significant expansions laid out under its 2025 growth strategy, which has been accelerated following its rebranding effort completed in November 2024. The roadmap emphasizes improving cross-border transfers and the expansion of their product offerings.
Through its sponsorship of the Acapulco Tennis Open, Nexo is positioned to fortify its presence and influence within Latin America, where it sees tremendous growth potential. By aligning itself with events of global significance, Nexo is not just marketing its brand but also reinforcing its commitment to excellence and progress. This synergy between sports and digital finance encapsulates the direction Nexo is headed, ensuring they remain at the forefront of the rapidly advancing world of digital assets.
Overall, this partnership signifies Nexo's dedication to not only enhancing its visibility but also proving the role of cryptocurrency and blockchain technology within traditional sectors such as sports. With the blend of elite athleticism and innovative financial solutions, both Nexo and the Acapulco Tennis Open are setting the stage for remarkable developments on and off the court.