The new Quebec Maritime Junior Hockey League team based in St. John’s, Newfoundland and Labrador, has officially unveiled its identity by adopting the name Newfoundland Regiment, paying tribute to both the province’s military heritage and its courageous veterans.
The team, which arose from the relocation of the Acadie-Bathurst Titan, announced its new name and logo at a press conference held on January 23, 2025. This moment, filled with pride and nostalgia, marks the beginning of yet another hockey chapter for the community, embodying the spirit and resilience associated with the Royal Newfoundland Regiment—an esteemed military unit dating back to 1795.
“The name Newfoundland Regiment not only pays homage to the incredible legacy left by these brave soldiers, but also embodies the values of courage, unity, and resilience,” explained Glenn Stanford, president of the Newfoundland Regiment hockey team, during the event. “We’re excited to bring these qualities to the ice and share them with our fans and community for generations to come.”
With the unit’s historical bravery well-documented, the name Newfoundland Regiment serves as both recognition of the soldiers’ sacrifices and as the foundation of the team’s identity, enhancing community connection. Premier Dr. Anthony Furey noted at the ceremony, “So it’s only fitting our new team pays homage to… this very spirit, to embrace it both on and off the ice.”
The team’s logo features the iconic Woodland Caribou, symbolizing the Royal Newfoundland Regiment, whose unique distinction includes being the only colonial unit to receive the prestigious "Royal" prefix during World War I. The logo’s colors—puttee blue, legacy maroon, and heritage tan—reflect the regiment’s historic cap badge, and the design strives to capture the essence of courage exhibited throughout history.
“Today, the soldiers of our Royal Newfoundland Regiment continue to embody the legacy of valour and dedicated service established by those who stood where we now stand,” said Lieutenant-Colonel Kyle Strong, Commanding Officer of the Royal Newfoundland Regiment. “It is incredible to see this inspiring group being honoured by the local hockey community.”
The Royal Newfoundland Regiment’s military and hockey histories are intertwined, as noted by team organizers. During World War I, soldiers stationed at Pleasantville, St. John’s found solace from their military training through the game of hockey, using it as respite from the rigors of combat preparation. Historical exhibition games against Canadian teams fueled camaraderie, providing them joy amid the hardships, and allowed them to maintain connections to home as they prepared for overseas combat. These ties are pivotal today as hockey culture remains strong throughout Newfoundland.
When the puck drops for their inaugural season, the Newfoundland Regiment will play at the Mary Brown’s Centre, which can accommodate up to 6,300 fans. The venue holds significance as it has previously served multiple hockey teams, cementing St. John’s status as a prominent hockey hub.
The team aims not only to entertain but also to cultivate community spirit and pride, making the name Newfoundland Regiment resonate deeply with locals who appreciate its historical value. “When you think of a regiment, you think of tight-knit groups working hard toward common goals, just like a hockey team,” stated QMJHL Commissioner Mario Cecchini, highlighting the blend of military and sporting disciplines at play.
The rebranding process for the Acadie-Bathurst Titan, sold and relocated to St. John’s, emphasizes the confluence of rich history and modern culture. The previous team performed admirably, clinching six QMJHL titles and even winning the Memorial Cup championship in 2018. Their achievements set the stage for the new franchise and its ambition to become just as successful.
Newfoundland has seen its fair share of hockey teams over the years, including the Fog Devils, the St. John’s Maple Leafs, and the St. John’s Ice Caps, among others. The Newfoundland Regiment carries forward this legacy, aiming to capture the hearts of hockey fans and the community alike.
With tickets already available through their official site, nlregiment.com, anticipation builds within the local fanbase as they prepare to cheer on their team—poor weather conditions notwithstanding. The Newfoundland Regiment promises to deliver thrilling games, alongside the values commemorated by its name, ensuring both players and fans embrace the spirit of unity, courage, and resilience inspired by their military counterparts.