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10 April 2025

New York Tops List Of States Obsessed With Ozempic

A new report reveals varying levels of interest in the diabetes drug across the U.S.

A recent report by Outcomes Rocket has unveiled the U.S. states most captivated by Ozempic, a diabetes and weight loss medication that has surged in popularity over recent years. Utilizing data from Google Trends and Semrush, the report highlights significant regional disparities in interest levels across the country.

Leading the pack is New York, where search interest for Ozempic is a staggering 34% above the national average. With 110,000 total monthly searches and a rate of 550.1 searches per 100,000 residents, New Yorkers are evidently eager to learn about this trending medication. Outcomes Rocket suggests that the state’s fast-paced lifestyle and the influence of celebrity endorsements contribute to this heightened interest.

Following New York are Florida and Texas, which rank second and third respectively in Ozempic-related searches. Florida recorded 40,500 monthly searches, translating to 471.6 searches per 100,000 residents, while Texas had 57,100 searches, or 198.5 per 100,000 residents. These states reflect a broader trend where urbanized regions tend to show more interest in wellness solutions like Ozempic.

On the other end of the spectrum, South Dakota finds itself at the bottom of the list, with the lowest level of Ozempic search interest. The state had only 2,900 total searches, resulting in 311.5 searches per 100,000 residents. This trend suggests that Ozempic's appeal has not yet permeated every corner of the U.S., particularly in rural areas where healthcare access may be limited and health priorities differ.

Interestingly, Southern states, including Louisiana and Alabama, exhibit high interest levels in Ozempic, while Midwestern and Mountain states show lower engagement. This pattern seems to correlate with obesity and diabetes rates; states with higher prevalence of these conditions tend to have more users seeking information about Ozempic.

The analysis also reveals that Nevada ranks second overall, with 18,100 monthly searches and a search rate of 545.1 per 100,000 residents. Although Nevada is often associated with entertainment, particularly in Las Vegas, the data indicates a growing concern for health and wellness among its residents. The state’s high search rate suggests that even in regions known for their lavish lifestyles, there is a significant interest in effective weight control and diabetes treatment.

Maryland follows closely, ranking third with 33,100 total monthly searches and a rate of 524.6 searches per 100,000 residents. The state’s proximity to Washington, D.C., and its affluent communities contribute to better healthcare access and awareness. This heightened interest in Ozempic reflects a broader trend of Maryland residents seeking innovative medical treatments.

Oregon and New Jersey round out the top five states, with 22,200 and 49,500 monthly searches, respectively. Oregon’s search rate stands at 517.4 per 100,000 residents, while New Jersey has 514.4. The data suggests that even in health-conscious states, the trend toward medication-driven solutions for weight loss is gaining traction.

In stark contrast, states like Mississippi, Vermont, Iowa, West Virginia, and South Dakota show the least interest in Ozempic. Mississippi has 275.2 searches per 100,000 residents, while Vermont and Iowa follow with 293.1 and 303.3, respectively. These lower search volumes may be attributed to factors such as limited healthcare access, lower exposure to media trends, and differing health priorities across these states.

So, what’s driving the obsession with Ozempic in states like New York, Nevada, and Maryland? Outcomes Rocket identifies several key factors:

  • Media Influence: The role of social media cannot be overstated. Viral posts and celebrity endorsements have propelled Ozempic into the limelight, particularly in trend-setting states.
  • Urban Lifestyles: Higher search volumes often correlate with densely populated areas where new wellness medications gain attention quickly.
  • Health Awareness: States like Maryland and New Jersey benefit from robust healthcare infrastructures, allowing residents to explore advanced treatment options.
  • Weight-Loss Craze: The societal focus on beauty standards has sparked curiosity about Ozempic’s off-label use for weight loss, further fueling interest.

As Ozempic continues to make headlines, its popularity raises questions about the implications for healthcare and consumer behavior. The data suggests that while some states are embracing innovative medical solutions, others remain slower to adopt these trends. This disparity highlights the need for targeted educational efforts and increased healthcare access across the nation.

In conclusion, the Outcomes Rocket report sheds light on the complex landscape of Ozempic interest across the United States. As the drug gains traction, understanding the underlying factors driving its popularity will be crucial for healthcare providers and policymakers alike.