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22 October 2024

New York Liberty Claim First Championship Title

After years of investment and transformation, Liberty's triumph marks new era for women's basketball

The New York Liberty achieved their long-awaited goal of capturing their first WNBA championship title, marking the culmination of years of transformation and investment. The victory was secured dramatically on Sunday night at the Barclays Center, where they triumphed over the Minnesota Lynx 67-62 after an intense overtime battle.

Fans packed the stadium, with 18,090 witnesses celebrating as the Liberty held the WNBA trophy aloft, covering the court with confetti and streamers. This historic moment served as validation for the team's efforts to build a competitive roster and become the city’s representative for women’s basketball.

Breanna Stewart, who played a pivotal role throughout the season and finals, expressed her excitement, stating, "To be able to bring a championship to New York, the first-ever in franchise history, it's an incredible feeling. And I can't wait to continue to celebrate with the city." Indeed, the win reflected not just athletic prowess but also community pride and economic investment in women's sports.

Ironically, the championship run did not come easily. The Liberty faced significant hurdles throughout the game. At one point, they were down by 12 points and faltered with shooting performances, as both Stewart and her teammate Sabrina Ionescu struggled, finishing the night with less-than-stellar shooting percentages. The team didn’t hit their first 3-pointer until late in the fourth quarter, with overall shooting from beyond the arc standing at dire 2-for-23.

Coach Sandy Brondello emphasized the fierce determination and resilience of her players during tough moments, particularly as they switched to a more physical style of play to stifle the Lynx's offense, only allowing them to score 28 points during the final 25 minutes of the game. Stewart’s clutch free throws late in the game, which secured the tie, showcased her ability to perform under pressure.

For years, the Liberty had been known for close calls without ultimate success. After their previous heartbreaking loss to the Las Vegas Aces last season, this championship win represented redemption. The atmosphere at Barclays Center has been electric, especially with their viral mascot, Ellie the Elephant, adding to the fan experience and bringing new energy to the franchise.

The transformation of the Liberty is rooted deeply in ownership commitment. Clara Wu Tsai and her husband, Joe Tsai, acquired the team back in 2019. When they purchased the Liberty, the franchise was facing difficulties, including the shattering loss of its home at Madison Square Garden and being relocated to a much smaller venue—a move dwindling attendance to as low as 2,000 fans per game. Wu Tsai saw the potential and stepped up, arguing, "From the earliest days, what I remembered was no one wanted to buy the team. But the fundamentals were good, with elite female athletes and New York’s vast media market; we saw huge opportunities."

Implementing strategic changes, Wu Tsai moved the Liberty back to the Barclays Center and invested significantly across various facets of the organization, from upgrading training facilities to enhancing marketing strategies. This included hiring notable talent and rebranding, ensuring the spotlight rested firmly on the Liberty as they cultivated future stars.

Signing Breanna Stewart, along with other prominent players like Jonquel Jones and Courtney Vandersloot, marked pivotal moments for the Liberty, transforming the team from last-year's second-place finishers to champions. These signings helped establish a winning culture and expanded the fan base.

The championship win wasn’t just about the game; it also signified the financial viability of women’s professional sports. The ratings for the WNBA Finals reflected this trend, with record viewings marking a clear upswing. Game viewership data revealed more individuals tuned for the finals than ever before, showcasing increased interest and support for women's basketball.

Post-game comments from commentators praised the investment made by the Liberty’s ownership, reinforcing the significance of celebrating female athletics. ESPN’s Holly Rowe remarked, “Congratulations to all of you; this incredible team has built such strong organizational culture and investment. This is what women's sports can achieve with commitment.”

While the victory is sweet, the players and coaching staff are keeping their eyes firmly focused on repeating this success, with Brondello declaring, “Let's not stop at one, though. Let's go for two.” This determination reflects the Liberty's transformation from perennial underperformers to WNBA champions, buoying the franchise's future and inspiring the next generation of female athletes.

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