Kawagoe City, located in Saitama Prefecture, is experiencing a buzz of activity with the grand opening of the 'Chiikawa Mofumofu Honpo' 2nd store and the successful purchasing event hosted by Kojima Gumi at UNICUS Kawagoe. These developments are capturing the attention of locals and tourists alike, marking the city as a vibrant retail destination.
The 'Chiikawa Mofumofu Honpo' store has opened its doors at 2-7-9 Motomachi, Kawagoe, and is themed around popular characters and snack enjoying—'Chiikawa' and 'Mofumofu'. This new outlet follows the first store's success and has quickly become a must-visit spot for fans of the franchise.
Currently, the store operates with admission restrictions, requiring visitors to make advance reservations through the LINE app. This system will be enforced from March 17 to March 31, 2025, ensuring manageable crowd levels during peak times.
The store is open year-round from 9:30 AM to 5:30 PM, though hours may vary depending on seasonal demands or special events. Those interested can reach the store via the hotline at 0120-975-316, accessible on weekdays from 10:00 AM to 5:00 PM. The unique offerings, including exclusive themed merchandise, make it stand out. For example, local Kawagoe motifs mixed with 'Chiikawa' charm are sure to attract collectors and fans alike.
Meanwhile, across town at UNICUS Kawagoe, Kojima Gumi has been stirring excitement with its innovative marketing strategy during the purchasing event held from January 15 to 17, 2025. This event involved distributing free tableware to passersby, drawing people to their appraisal tent, which was set up just five minutes from the JR Kawagoe Station West Exit.
“If you have any tableware you are interested in, please take a look,” prompted representatives of Kojima Gumi, leading to long lines of eager customers willing to partake. The giveaways turned out to be exceptionally effective, with the company reportedly managing to finalize about ten transactions each day thanks to the increased foot traffic.
Such strategies not only enhanced customer engagement but also revitalized interest in the antique and collectibles market, pivotal for local businesses. Many of the visitors were delighted to receive items simply for exploring what their local shops have to offer, making the event charming and beneficial.
Both initiatives—'Chiikawa Mofumofu Honpo' opening and Kojima Gumi’s event—demonstrate the booming local economy and the appeal of Kawagoe as both a tourism site and shopping area. With unique offerings like local collectibles and themed merchandise, the city is well-positioned to enrich visitor experiences.
Indeed, Kawagoe continues to grow as a cultural hub, drawing residents and visitors with its blend of tradition and innovation. The city’s retail scene is thriving, promising diverse attractions for anyone interested.