Sergio Perez’s departure from Red Bull may have ended a difficult chapter in his racing career, but it has also paved the way for a new face to step into the spotlight — Brazilian rookie Gabriel Bortoleto.
After a lackluster season that saw Perez struggle to secure a spot on the podium for 19 consecutive races, the Mexican driver was let go by the Milton Keynes-based team. Despite his on-track challenges, Perez’s strong global fan base made him an attractive figure for top sponsors, including Nestlé, which prominently featured the KitKat logo on his helmet throughout 2024.
Now, emerging rookie Gabriel Bortoleto is capitalizing on Perez’s exit, starring in a new Instagram advertisement promoting KitKat in his native Brazil. The 20-year-old driver, donning a KitKat-themed racing suit, is seen enjoying a well-deserved break between Grand Prix races, courtesy of the famous chocolate brand. The caption read: "After an intense start to the championship, that time between one GP and another will be like this: a well-deserved break and with a lot of KitKat."
Though no longer on the F1 grid, Perez remains a brand ambassador for KitKat and has participated in various marketing campaigns. The Mexican driver is currently taking a break from racing, though he hasn’t ruled out a return. He’s one of several drivers linked to a potential Cadillac seat in 2026, joining a group that includes Daniel Ricciardo and Mick Schumacher.
While Bortoleto is enjoying his growing sponsorship appeal, the on-track experience has been far more difficult. He is yet to score a point after six races with Audi-Sauber and is among four drivers still seeking their first top-10 finish this season. Still, with growing support at home and now major sponsor backing, the future remains bright for the Brazilian prospect.
Bortoleto’s early challenges highlight the steep learning curve faced by rookies in Formula 1. The transition from junior categories to the pinnacle of motorsport is never easy, and Bortoleto is currently navigating that path while trying to establish himself as a competitive driver. His partnership with experienced driver Nico Hulkenberg at Audi-Sauber is expected to provide valuable mentorship as he develops his skills.
As the F1 landscape continues to evolve with unexpected exits and new opportunities, the sport remains as thrilling and unpredictable as ever. Fans are eager to see how Bortoleto adapts and whether he can secure his first points in the upcoming races. Meanwhile, Perez’s future remains a topic of speculation, with many wondering if he will make a comeback or if his time in Formula 1 is truly over.
In the world of motorsport, the narrative often shifts dramatically from one season to the next. With Bortoleto stepping into Perez’s shoes, the young driver is making waves in the F1 scene and attracting attention from fans worldwide. The upcoming races will be crucial for both Bortoleto and Perez as they navigate their respective paths in the sport.
As Bortoleto continues to push forward, he embodies the spirit of new talent in Formula 1, showcasing the potential that lies in the sport’s future. With major sponsors like Nestlé backing him, the 20-year-old is poised to make a significant impact, provided he can translate that support into on-track success.
Stay tuned for more updates and developments as drivers like Bortoleto rise to the occasion and redefine the future of Formula 1.
