On March 19, 2025, a lively event unfolded in Tokyo, Japan, as McDonald's launched its new regular products in the renowned 'Samurai Mac' series. The event drew considerable attention, featuring appearances by Sayuri Matsumura, a former member of the popular J-Pop group Nogizaka46, and the comedy duo Dian, comprising Yusuke and Toshihiro Tsuda.
'Samurai Mac' is celebrated for its thick beef patties, first introduced in April 2020 before becoming a staple on the menu in April 2021. At this latest event, it was announced that starting March 26, 2025, fans can expect a new addition: the 'Grilled Soy Sauce Style Egg Bacon Thick Beef' burger. This addition promises to blend succulent flavors with the existing favorites, garnering excitement among fans and food enthusiasts.
As the event kicked off, Matsumura demonstrated her well-known hearty appetite, eagerly sampling the bestselling 'Grilled Soy Sauce Style Double Thick Beef.' With surprising enthusiasm, she took hefty bites and quickly polished off the burger. "It's juicy, and the meat juices come gushing out, but it's not heavy, so it's perfect!" she exclaimed, showcasing her adoration for the flavor and texture.
The atmosphere was lively, with the MC marveling at her voracious eating habits, exclaiming, "You take a big bite!" This light-hearted engagement reflected Matsumura's charming personality and popularity, making the event even more engaging for attendees and viewers alike.
As Matsumura indulged in her first burger, she looked toward her fellow attendee, Toshihiro Tsuda, teasingly requesting another serving with a cute plea: "Wait a minute, my mouth feels lonely. Can another Samurai Mac come to my mouth?" Tsuda, attempting to hold his ground, humorously protested, "What are you saying?! It's my turn next!" Nevertheless, Matsumura's persistence paid off as she managed to take another portion, quickly devouring it with the same fervor.
Throughout the event, Matsumura shared insights into her regular dining habits. "When I order McDonald's, I always choose three specific items and add one more. That means four burgers, potatoes, and nuggets, and if there's a dessert I like, I'll get that as well. I eat it all in one go," she revealed with a shy smile. This revelation highlighted not only her immense appetite but also her relatable charm.
The attention to McDonald's new burger was palpable, symbolizing a fusion of culinary creativity and pop culture, especially with iconic figures like Matsumura championing the products. The 'Samurai Mac' series stands as a cultural bridge, promoting delicious comfort food while capturing the hearts of many, especially the youth.
Originally, the 'Samurai Mac' product line aimed at providing a unique twist on traditional burgers by incorporating Japanese culinary elements like soy sauce. The ability to adapt to changing tastes while retaining a sense of nostalgia resonates with eager customers who have followed its journey since its inception.
As Matsumura dazzled the audience with her authentic reactions and energetic spirit, the event successfully reignited enthusiasm for the 'Samurai Mac' line. With the impending launch of the 'Grilled Soy Sauce Style Egg Bacon Thick Beef,' the excitement surrounding McDonald's continues to flourish, promising customers a delightful experience that tantalizes the taste buds.
This launch are set to further demonstrate the popularity and innovative flair behind McDonald’s offerings in Japan, attracting both longtime fans and curious newcomers eager to try something new. With influencers like Matsumura at the forefront, the relevance of 'Samurai Mac' is amplified, ensuring that it remains a sought-after choice among food lovers and social media followers alike.
As the event wrapped up, the collective enthusiasm among the participants echoed a clear message: McDonald’s continues to push culinary boundaries and engage with its audience in meaningful ways. With delectable new products and charismatic celebrity endorsements, the 'Samurai Mac' series is likely to dominate menus and conversation for weeks to come.
