WFS has officially launched its new mobile game, Magia Exedra, on March 26, 2025, at 5:00 PM JST, ahead of its formal release by Aniplex scheduled for March 27, 2025. This game, developed under WFS's Pokelabo brand in collaboration with f4samurai, brings together iconic characters from the Magical Girl Madoka Magica series in a role-playing game that explores the memories of magical girls.
As part of the pre-launch festivities, the game has already surpassed 1 million pre-registrations. To celebrate this milestone, players will receive the character [ルクス☆マギカ] 鹿目まどか and items that allow for up to 20 gacha pulls. These rewards can be claimed after completing the tutorial within the game.
In addition to the character rewards, a series of promotional events have been announced. The Release Commemoration 5 Big Campaigns will include:
- Login Bonus Campaign: Players logging in during the period from March 26, 2025, at 5:00 PM to April 10, 2025, at 11:59 AM can earn a Magia Key to spin the gacha for free, as well as a 5 ★ character guaranteed Magia Key for logging in for seven consecutive days.
- Daily Free Gacha: Starting from March 27, 2025, at 6:00 AM until April 10, 2025, at 11:59 AM, players can draw from a designated gacha once a day for free, allowing for a maximum of 15 draws.
- Paid Limited Gacha: A special gacha event will run from March 26, 2025, at 5:00 PM to April 10, 2025, at 11:59 AM, guaranteeing one 5 ★ character per draw.
- Release Commemoration Pack: This pack, which includes items beneficial for character development, will be available from March 26, 2025, at 5:00 PM to April 30, 2025, at 11:59 AM.
- Magia Stone Premium Sale: A special sale offering an increased amount of paid Magia Stones will commence on March 26, 2025, at 5:00 PM.
Additionally, a gacha featuring the 5-star characters [プルウィア☆マギカ] 鹿目まどか and [ミサイルによる集中砲火] 暁美ほむら will be available until April 10, 2025, with a guaranteed 4-star or higher character on the 10th pull.
The game also features an original story event titled To the Irritatingly Slow Future ~ Dreaming of Magical Girls ~, which will be a permanent addition, showcasing a special narrative focusing on Madoka Kaname and Homura Akemi.
Players can also access an official WEB SHOP launched on March 26, 2025, where they can purchase Magia Stones and various pack items that provide more in-game resources than those available through the app.
WFS has emphasized that the pre-release play data will automatically carry over to the official launch, ensuring a seamless transition for players. The game is now available for download on both the App Store and Google Play, with additional wish registration available on Steam.
For those interested in joining the community, the official Discord server is now open, offering a platform for players to discuss strategies, share experiences, and connect over their love for the Magical Girl Madoka Magica universe.
With its engaging gameplay and rich narrative, Magia Exedra aims to immerse players in the beloved world of magical girls, inviting both new players and long-time fans of the series to experience the magic once more.