On January 11, 2025, BS11 will debut its newly restructured horse racing broadcast with the announcement of Mori Chiharu as the new assistant MC for the popular show, 'BS Eleven Horse Racing Broadcast SATURDAY.' Mori, who is only 25 years old and hails from Tokyo, is making her entry as part of the show's plan to innovate and engage viewers more dynamically.
The announcement was made recently by BS11, underscoring their commitment to enhancing the viewing experience. The show will continue to feature its two segments: the first airing from noon to 2:30 PM and the second from 4 PM to 5:30 PM. Mori Chiharu replaces Takada Aki, who has been part of the show for eight years before her recent graduation from the program.
Mori expressed her excitement for the role, stating, "My horse racing life began when I saw the 'Tenno Sho (Autumn) 2024' for the first time. The beauty of the horses moved me, and I was thrilled when my bet won with Dou Deuce finishing beautifully in first place. I may still be learning, but I aim to grow as part of the BS11 family."
This heartfelt sentiment highlights both her passion for horse racing and her eagerness to learn alongside seasoned personalities like Aiko Kaitō and Funayama.
With her educational background from Keio University, where she majored in education, Mori brings not just enthusiasm but also strong communication skills to the table. Known for her lively personality, she has already made appearances on TV Tokyo's 'Good Morning' program, showing her versatility as a host.
BS11 aims to adapt their culturally relevant content to stay aligned with modern technological trends. Viewers can expect dynamic coverage featuring paddocks, returning horses, and live race updates. The broadcast will also employ cutting-edge virtual studio technology, promising a more immersive viewing experience compared to previous years.
During the broadcast, viewers using designated features can access almost real-time data, including race tables, odds, and refund information simply by pressing the d button on their remote. This integration of technology is set to redefine how fans interact with horse racing content.
Mori’s appointment as the assistant MC marks not only her personal career advancement but is part of BS11’s strategy to refresh their programming and connect with younger audiences who are tech-savvy and expect more interactive elements from the shows they watch.
The changes signal BS11's ambition to be at the forefront of sports broadcasting, where engagement, entertainment, and viewer satisfaction take precedence. Fans of the program have been encouraged to tune in and witness the revamped format and the fresh outlook Mori Chiharu will bring.
Overall, this move is seen as pivotal for BS11, which is dedicated to not only keeping up with the pace of technological advancements but also appealing to the growing horse racing fanbase across Japan. With Mori at the helm alongside her colleagues, the momentum for the 2025 racing season is set to skyrocket.