A new documentary series directed by Bianca Gervais is set to debut on ICI TOU.TV EXTRA, enriching the platform with fresh content that explores the often-controversial world of influencers. This announcement was made on May 7, 2025, and marks Gervais's return to the director's chair following her previous works, Crevée! and En crisse.
In this upcoming series titled Créateurs d'influence, Gervais collaborates with host Patricia Paquin and journalist Anne-Lovely Étienne to delve into the intricacies of influence marketing. The theme of influencers has drawn significant criticism in recent years, making this exploration particularly timely and relevant.
Throughout the series, which consists of four episodes, each lasting approximately 20 minutes, Paquin and Étienne will engage in discussions with various specialists in law, advertising, psychology, and content creation. They will also interview notable influencers such as Énola Bédard, Aly Brassard, Cocottee, Xavier Watso, and Cynthia Dulude, providing a comprehensive view of the influencer landscape.
"Is influence marketing a profession of the future, or are content creators destined to fade away?" This question lies at the heart of Créateurs d'influence, as the series aims to dissect the potential longevity and impact of this modern profession. Gervais's intent to shift more behind the camera is evident, as she seeks to share her artistic vision through projects like this one.
Despite her success in front of the camera, as evidenced by the positive reception of her recent series Les Perles, Gervais is eager to explore new creative avenues. Although Les Perles did not secure a second season, it left a lasting impression on audiences and critics alike.
The series Créateurs d'influence is produced by KOTV and will be available exclusively in the VÉRO.TV section of ICI TOU.TV EXTRA starting July 8, 2025. This initiative not only showcases Gervais's multifaceted talent but also highlights the growing interest in the influencer economy and its implications for society.
As the conversation around influencers continues to evolve, Créateurs d'influence promises to provide valuable insights and perspectives that resonate with both critics and supporters of this burgeoning industry. With a blend of expert interviews and personal stories, the series is poised to spark discussions about the future of content creation and the role of influencers in shaping public opinion.
