New Brunswick's Liberal government has announced new amendments to the Liquor Control Act, aimed at facilitating the movement of alcohol across provincial boundaries. This significant legal update, introduced on March 19, 2025, will allow residents to purchase alcohol directly from other provinces and territories. Notably, New Brunswickers will now be able to bring liquor into the province without being restricted by personal exemption limits.
The new amendments also empower New Brunswick producers to sell their products directly to other provinces, thereby expanding their market reach. Premier Susan Holt emphasized the importance of this initiative by stating that the people of New Brunswick want to enjoy British Columbia wines just as much as those in B.C. wish to indulge in New Brunswick's craft beers.
The legislative move comes at a time when Canada is grappling with escalating tariffs imposed by the United States. President Donald Trump announced further tariffs scheduled to take effect on April 2, 2025, which the Canadian government previously anticipated, potentially impacting local businesses.
According to a government spokesman, these amendments are steps towards dismantling interprovincial trade barriers that have long hindered local commerce. However, before New Brunswick residents can begin ordering liquor from outside retailers, the provincial government must establish agreements with other provinces and amend relevant regulations.
This initiative aligns with a growing trend across Canada where a wave of patriotism has spurred consumers to 'buy Canadian,' particularly in the face of impending U.S. tariffs. The resonance of this sentiment has driven new campaigns across various sectors to promote local products, focusing on the collective strength of Canadian brands in this challenging economic climate.
In response to the current trade turmoil, Maple Leaf Foods and its partner agency, No Fixed Address (NFA), recently launched a campaign called 'Look For The Leaf.' This initiative aims to showcase an array of Canadian businesses that bear the maple leaf insignia, encouraging consumers to support local brands. D’Arcy Finley, Vice President of Brands at Maple Leaf Foods, notes that the campaign intends to facilitate product recognition during these turbulent times.
More than 15 Canadian brands have joined this movement, including Chapman’s and Neal Brothers, highlighting a collaborative effort within the local business community. This campaign reflects a larger narrative of unity amidst adversity, challenging the notion of competition and fostering a cooperative spirit.
NFA executive creative director Jamie Marcovitch stated that this campaign is designed to emphasize the interconnectedness of Canadian brands during a time when many are inclined to adopt an 'us versus them' mentality. The focus is instead on what unites local businesses and how they can collectively navigate the obstacles created by trade wars.
Furthermore, municipalities across Ontario have been proactive in establishing Canadian purchasing policies in light of new tariffs. The Town of Niagara-on-the-Lake recently passed such a policy but will delay implementation until a staff report is completed. This comes after U.S. President Trump imposed 25% tariffs on Canadian goods, prompting various municipalities to prioritize Canadian-made products.
Coun. Sandra O’Connor noted the importance of this policy, which was adopted unanimously to favor Canadian products and services for public procurement. The Town's purchasing preferences also include a structure that prioritizes local suppliers, aligning with similar motions from nearby councils like St. Catharines.
The national trade dynamics have a significant impact on local economies. In 2023, Niagara exports to the U.S. accounted for 72% of total business exports, with a considerable portion dependent on Canadian-Americans trade relationships. The proposed tariffs are expected to threaten about 500,000 jobs across Ontario, prompting councils to take decisive actions to bolster local economies.
As politicians and businesses rally together, the overarching theme of protectionism and support for local enterprise is gaining momentum in Canada. The local approval of the Canadian purchasing policies conveys strong intentions to safeguard national pride through collective economic action.
With initiatives such as embracing 'Buy Canadian' campaigns and creating interprovincial trade relationships, Canadians are positioning themselves to uplift local economies in the face of international economic pressures. The call for unity highlights how the nation can navigate uncertain trade waters and protect its workforce while celebrating its diverse array of domestic products. Both government efforts and passionate local brands contribute to the unfolding narrative of resilience as Canadians stand together amidst a backdrop of tariffs and trade tensions.
