New Balance has officially unveiled the São Paulo FC home kit for the 2025 season, creating excitement among fans eager to support their team. This fresh kit, aptly released on October 3, 2023, is highlighted by its significant connection to the club's celebrated history and future aspirations.
The new home kit features a predominantly white design complemented by red and black accents, which are symbolic of the São Paulo FC colors. The jersey's V-neck collar sports stripes, representing the club's flag, mirroring the style of their celebrated uniforms from the past. Along the body of the kit, one can see smooth undulating lines rendered in subtle shades, reminiscent of the iconic Morumbi stadium. The São Paulo FC crest is prominently arranged across the three stripes of red, white, and black.
Perhaps most interesting is the internal message of strength. The phrase “サンパウロFC 強く、雄々しく”, translating to “São Paulo FC – Strong and Brave”, adorns the inner neckline of the jersey. This phrase not only embodies the spirit of the team but also resonates deeply with its supporters who have witnessed the club's storied history.
New Balance’s logo, cast in gold, stands out on the right side of the chest, adding prestige to the jersey. Black sponsorship logos from Ademicon and Superbet appear tastefully on the kit, ensuring no disruption to its overall aesthetic. Highlighting the club's proud history, the lower right corner of the kit features a special golden seal commemorative of São Paulo FC's three World Cup victories.
To pay homage to their recent glories, inside the bottom hem of the kit, there is another special commemorative seal showcasing the years of their World Cup triumphs, coupled with the phrase: “Um é pouco, dois é bom, três só São Paulo,” which means, “One is not enough, two is good, but three is only São Paulo.” This showcases the triumphal spirit of the club and its fans, emphasizing their unique success on the world stage.
The back of the jersey maintains the continuous stripes present on the front, with player numbers applied in black bordered with red. Adding to the history embedded within the design, the phrase “26:03” is etched at the nape of the jersey. This timestamp marks the precise moment when Mineiro scored the winning goal against Liverpool during the 2005 FIFA Club World Cup final, forever etched as one of the club's defining moments.
Complete with white shorts and socks, this new home kit is not only about aesthetics but serves as a powerful emblem of pride, heritage, and ambition for the future of São Paulo FC.
Fans and supporters are encouraged to show their loyalty by purchasing the new kits, which are currently available for sale. The supporter version is priced at R$ 349,99, whereas the player’s version can be acquired for R$ 499,99. The items are accessible through the SAO Store, as well as the official New Balance outlets.
The excitement of the new kit is not only about sportswear but embodies the spirit of the São Paulo community, whose fervor for club pride remains unbroken. With every purchase, fans are not just acquiring merchandise, they are celebrating the legacy of one of Brazil's most storied football teams and joining the cogwheels of its never-ending pursuit of excellence.