The Russian automotive market is witnessing noteworthy shifts as new models from various countries begin to reshape consumer choices and challenge long-standing favorites. One of the most significant changes is the arrival of the Dongfeng Aeolus Shine Max, which has emerged as a serious competitor to the once-dominant Toyota Camry.
With pricing starting at 2.1 million rubles and discounts on the top-end version bringing the final cost to around 2.5 million rubles, the Shine Max is turning heads for its compelling offers. This large sedan measures 4797 mm long with an impressive wheelbase of 2770 mm, comparable to the Toyota Camry. Under the hood lies a 1.5-liter turbocharged engine generating 190 horsepower and 320 Nm of torque, paired with a 7-speed dual-clutch automatic transmission.
What truly sets the Dongfeng Aeolus apart is its rich array of features, particularly impressive for the price. Buyers investing 2.5 million rubles will benefit from numerous safety technologies such as front and side airbags, ABS with EBD, adaptive cruise control, emergency braking with pedestrian detection, blind spot monitoring, lane keeping assistance, and traffic sign recognition. The extensive use of 12 ultrasound and 5 millimeter-wave radars ensures comprehensive 200-meter coverage around the vehicle, showcasing Dongfeng's commitment to safety.
The interior of the Shine Max does not disappoint either. It features seats wrapped in perforated eco-leather, a multifunctional steering wheel, and cutting-edge tech highlighted by a 12.3-inch digital dashboard, alongside a multimedia setup with a 10.25-inch touchscreen and superior audio by Jamo consisting of 9 speakers, not to mention wireless phone charging and a cooled center armrest.
Meanwhile, another familiar name making its return is the Hyundai ix35, now available for sale once again, albeit with some significant differences from the model once well-known to Russians. This ix35, particularly aimed at the Chinese market, is being imported by unofficial dealers and has new pricing starting at approximately 2,529,900 rubles.
A glance at regional listings shows varied pricing for the ix35. This vehicle is being marketed at this competitive price, significantly undercutting rivals like the Chery Tiggo 7 Pro Max, listed at 2,780,000 rubles, and the Geely Coolray, starting from 2,799,190 rubles.
The model on offer, the ix35 GLS Leading, is well-equipped with features like eco-leather upholstery, tire pressure monitors, advanced multimedia systems with large LCD displays, cruise control, and rear-view cameras, along with parking sensors and stylish 18-inch alloy wheels. Under the hood is a 1.4-liter turbo engine capable of producing 140 horsepower, working alongside a seven-speed dual-clutch automatic transmission.
Regional differences manifest substantially, with prices for similar ix35 models listed higher, for example, at 2,900,000 rubles in Tver, and even reaching 3,300,000 rubles for versions with more powerful engines. Hyundai dealers, like those in Vladikavkaz, offer options with different configurations, showcasing the versatility of the model.
The diverse array of imports reflects the changing dynamics of the Russian automotive market, where economic factors and competitive pricing are reshaping consumer preferences. With both the Dongfeng Aeolus Shine Max and Hyundai ix35 entering the fray, car buyers are presented with exciting new options, underlining the potential for future shifts within this industry.
Such market fluctuations, driven largely by creative regional imports and shifting consumer attitudes, paint a picture of resilience and adaptability, promising invigorated competition among automotive brands.