Netto Marken-Discount has signed on to remain the main sponsor of SSV Jahn Regensburg through the 2026/27 season, ensuring continuity for the partnership between the two organizations. The announcement came shortly before Jahn's first match of the year against Hannover 96, reinforcing the deep-rooted collaboration they have maintained for over ten years.
Since becoming the primary sponsor in 2015, Netto's logo has been prominently displayed on the team's jerseys, symbolizing not just sponsorship but loyalty and community connection. According to Philipp Hausner, the Commercial Managing Director of SSV Jahn, "We are very pleased to have Netto Marken-Discount as our most important partner by our side again. The extension until 2027 is a remarkable expression of trust and highlights the high compatibility and the mutually confirmed added values of the partnership."
This sentiment was echoed by Oliver Hein, the Chairman of SSV Jahn Regensburg, who acknowledged the distinct quality of this relationship, stating, "The SSV Jahn is very proud and grateful to have such a loyal and consistent main sponsor as Netto. No matter the ups or downs, Netto has always stood by us, lending the partnership its special quality." Such remarks underline the longstanding stability between the brands and the club.
With this new contract, Netto is also set to become the main sponsor of the Jahnschmiede, the club's performance center focused on nurturing young talent. Christina Stylianou, Head of Corporate Communications at Netto, expressed enthusiasm about the expanded role, stating, "We are proud to have extended our partnership with SSV Jahn Regensburg for another two years, which demonstrates our connection to the club and our shared home region. Youth development is very important to us, which is why we have expanded our sponsorship to support the sports talents of the Jahnschmiede." This commitment reflects both the confidence Netto has in the club's future and its dedication to fostering local talent.
Netto's involvement reaches beyond mere sponsorship; it plays a pivotal role in community engagement and youth development. The company's presence at the club's training facility along the Kaulbachweg is poised to strengthen interactions with the teams, including the youth squads, the U21, U19, and U17. This connection not only enhances the visibility of Netto but also reinforces its image as a committed community partner.
Overall, this recent announcement has not only cemented the future collaboration between Netto Marken-Discount and SSV Jahn Regensburg but also highlights the importance of local sponsorships within the sporting community. By supporting the club’s ambitions and its young athletes, Netto plays an integral part of the fabric of both Jahn Regensburg and its locale.
The partnership serves as a model for other organizations, showcasing the benefits of loyalty, consistency, and community focus within sports sponsorships. Clubs like SSV Jahn Regensburg rely on such support to thrive, fostering talent and building strong community ties. The next few years promise to bring exciting developments as both the club and Netto continue to grow together.