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24 February 2025

Netherlands Faces Economic Headwinds As Bird Closes Amsterdam Office

Tech firms reassess investments amid increasing trade deficits with the United States.

Netherlands' Economic Challenges Highlighted as Bird Moves Office and Trade Deficit Grows.

The Netherlands is facing increasing scrutiny over its economic viability and trade performance as tech companies reconsider their presence and trade dynamics shift significantly. Recent developments have brought these issues to the forefront, with Bird, the messaging service originally founded in Amsterdam, announcing its move to close the local office. The decision was primarily influenced by Dutch regulations, which company founder Robert Vis describes as "hopelessly lagging behind" when it pertains to the competitive edge of artificial intelligence (AI) capabilities.

According to Vis, Bird is struggling to remain competitive due to strict Dutch rules around pay and dismissal, which he argues hamper operational efficiency and growth potential. "The Netherlands must get rid of the Calimero complex around sustainability," Vis commented, implying the country’s tendency to downplay its challenges and not fully embrace opportunities for improvement.

Bird, which has transitioned from being known as MessageBird since its inception in 2011, once had around 600 employees based in Amsterdam, but has recently undergone significant cuts. The company is reducing its workforce by eliminating 120 positions, leaving only 240 employees to relocate to seven other global offices, including hubs located in New York and Dubai. This shift signifies broader trends where international companies are reassessing their strategic locations, with the Netherlands becoming less attractive over the years.

This trend is underscored by notable decisions from other tech giants. For example, Taiwanese chip manufacturer TSMC opted to build its new factory in Germany instead of the Netherlands, and Tesla established its Berlin factory after also considering the Dutch market. These choices reflect growing apprehensions around the regulatory environment and economic conditions of the Netherlands.

Compounding these challenges, the Netherlands is grappling with worsening economic figures concerning trade. National statistics agency CBS revealed recently, in the first three months of this year, the Netherlands exported goods worth €28.2 billion to the US, but the US's exports to the Netherlands reached €44.4 billion, creating a significant trade deficit of €16.3 billion. This figure doubles compared to the same period last year, largely driven by markedly increased imports of US crude oil and natural gas.

The structural trade deficit with the US, noted CBS, has persisted for years. The imports have gained prominence particularly following Russia's invasion of Ukraine, which has caused energy supply concerns across Europe. Notably, US crude oil imports now represent 23% of the Netherlands' overall imports, solidifying the United States as the nation’s primary energy supplier.

Further illustrating the strong trade relations, the US is also recognized as the top supplier of medical instruments, apparatus, and pharmaceutical products imported by the Netherlands. This reliance on American imports stands in stark relief against other EU countries like Germany, France, and Italy, which enjoy trade surpluses with the US. Belgium, akin to the Netherlands, also finds itself grappling with its own trade deficit.

While the current economic climate presents dire circumstances for companies and trade policies, experts advocate for the Netherlands to revisit and revamp its regulatory framework, especially to cultivate growth among tech start-ups and mitigate burgeoning trade imbalances with key partners like the US.

Bird’s shift from its home city encapsulates this sentiment—local innovation companies are holding their breath, waiting to see if structural changes can create favorable conditions for growth and sustainability. The appeal of tax environments, labor regulations, and overall investment attractiveness is at the heart of urgent discussions among policymakers and business leaders.

Going forward, it remains to be seen whether the Netherlands can reverse its declining profile among major tech firms and adjust its trade course to reduce its alarming deficits. Key players and observers urge for comprehensive strategies to attract foreign investments and bolster national economic performance as the country negotiates these significant transitionary challenges.