New Delhi: The National Commission for Women (NCW) has taken a strong stance against the OTT platform Ullu App, questioning its controversial show 'House Arrest' that has drawn significant backlash for its objectionable content. On Friday, May 9, 2025, NCW chief Vijaya Rahatkar expressed her discontent over actor Ajaz Khan's failure to appear before the panel, which has prompted the Commission to issue a second notice to him, to be delivered through police authorities.
During the hearing, Rahatkar addressed Ullu App’s CEO Avinash Dugar and Head of Operations Priyanka Chaurasia, emphasizing the moral and social responsibility that content producers hold. She stated, "What if this content reaches your own children?" highlighting the potential impact such material could have on young, impressionable audiences.
The NCW expressed serious concerns regarding the overall content profile of Ullu App, suggesting that it glorifies incest, objectifies women, and promotes soft pornography. These issues raised alarm bells for the Commission, which believes that such portrayals can have devastating psychological effects on viewers, particularly children.
Rahatkar pointedly remarked that 'House Arrest' exemplifies a troubling trend where entertainment blurs the lines with exploitation. She directed the platform to submit a comprehensive impact assessment report that evaluates the societal implications of its content. This report is expected to outline corrective measures to prevent the proliferation of sexually explicit and exploitative material.
In her remarks, Rahatkar noted, "The Commission will continue to hold platforms and individuals accountable for content that undermines the dignity and safety of women and children." This statement reiterates the NCW's zero-tolerance policy towards the exploitation and objectification of women in media.
The NCW's scrutiny of Ullu App is not limited to 'House Arrest'; the Commission is concerned that the platform may be in gross violation of legal provisions, having allegedly facilitated the intentional transmission of obscene and lascivious content. Such actions, according to the NCW, warrant serious regulatory measures, including a potential recommendation for a complete ban on the platform.
As the debate over the portrayal of women in media continues, the NCW’s actions reflect a broader societal concern regarding the impact of digital content. The Commission aims to ensure that media serves as a responsible platform that promotes healthy narratives rather than harmful stereotypes.
In light of these developments, the NCW's call for accountability in media content raises critical questions about the responsibilities of OTT platforms in shaping societal norms and values. The Commission's firm stance could signal a shift towards stricter regulations governing digital content in India.
With the increasing consumption of digital media, especially among younger audiences, the NCW's efforts to address these issues are seen as a necessary step in protecting vulnerable populations from harmful content. The Commission's actions may also inspire other regulatory bodies to take a closer look at how media influences public perception and behavior.
As the NCW continues its inquiry into Ullu App and the content it produces, the outcome of this situation could have significant implications for the future of OTT platforms in India. By demanding accountability and transparency, the NCW aims to foster a media landscape that prioritizes the dignity and respect of all individuals.
In conclusion, the NCW's scrutiny of Ullu App serves as a critical reminder of the ongoing battle against misogyny in media. As society grapples with the consequences of such portrayals, the Commission’s actions may pave the way for more responsible content creation that aligns with the values of respect and dignity.
