A nationwide economic blackout on February 28, 2025, marked a significant protest against what participants identify as the malign influence of billionaires, major corporations, and both major political parties over the lives of working Americans. Organized by The People’s Union USA, this 24-hour boycott urged U.S. residents to resist making purchases as part of their call for action to reclaim consumer power.
The campaign, described by its founders as the "first domino" of many planned boycotts, gained traction through social media, with participants reminded to keep their wallets closed for the entire duration of February 28. This was particularly impactful for those who typically receive paychecks on this day. John Schwarz, the movement's founder, emphasized, "If we disrupt the economy for just ONE day, it sends a powerful message." The goal is to unify consumer voices against corporations perceived as overstepping their influence.
Many participants took the upcoming boycott seriously, locking up their cards and mentally preparing to refrain from spending. Brooklyn Kimmel, a student at Clark Atlanta University, shared, "I've locked my cards up already. I'm not spending any money at all." This sentiment reflects the growing realization among consumers about their collective economic power, with activist Rio Antone stating, "We realize the cyclical nature is they get their money from people like us who give them the ability to utilize our dollars. Take it back!"
While many took part, the factual impact of the boycott remains uncertain. Marshal Cohen, chief retail analyst at Circana, noted, "They make more noise than they create downturns in retail results. But when they're localized or very specific to a retailer, sometimes they make a little bit of an impact." He indicated the day-to-day fluctuations of shopping habits can be difficult to parse, especially since factors like bad weather can affect turnout independently of the boycott.
Feedback from October saw significant variations; reports from retailers indicated some notable decreases in foot traffic, as John Schwarz observed how "my Walmart is definitely a lot quieter this morning." He acknowledged the challenge of garnering widespread consumer participation, stating, "Not everyone's going to be onboard, but I think we are seeing some effects." Despite some local successes, many retail executives reported no significant change.
This call to action is just one part of the broader initiative, with The People’s Union USA planning additional protests through subsequent months, including another broad-based blackout slated for March 28 and specific weeklong challenges targeting major brands like Amazon and Nestle. Schwarz’s goal is to direct financial strains on these corporations by uniting consumers through achievable actions like not spending.
The issue of economic justice has seen echoes of support from various sectors across the political spectrum, with concerns arising about the rollback of diversity, equity, and inclusion initiatives by many corporate entities. Participants like Rachelle Biennestin emphasized her intent to redirect her spending practices, stating, "I’m going to redirect my business to Costco, which has stood behind its diversity, equity, and inclusion programs." This pivot highlights the strategic choices consumers are making based on corporate behaviors.
Responses to the economic blackout varied widely on social media, with some users actively participating by brewing their coffee at home rather than indulging at cafes, alongside others encouraging counter-protests such as shopping sprees. Yet, small business owners reported benefiting from the boycott. Mischa Roy, who owns Spill the Tea Sis, shared her experience, stating, "We are definitely seeing brand loyalty and small business loyalty," indicating thriving sales against the backdrop of the boycott.
While the event received criticisms, it served to galvanize discussions around consumer agency and corporate accountability. The People's Union USA has successfully brought attention to its cause, and though the financial impact of these boycotts may remain to be seen, the collective voice of the community is gaining momentum. Many activists are optimistic by calling attention to corporate malfeasance through their organizing efforts.
This economic blackout stands as part of a series of movements aimed at addressing consumer concerns and raising awareness about corporate influence over individual rights and responsibilities. Its organization modeled after past successful boycotts, reflects growing unease about corporate power. Whether the boycott on February 28 will yield lasting change or merely serve as short-term noise remains to be seen, but the effort certainly sparked important discussions across the nation.
For The People’s Union USA and its supporters, this economic blackout is not just about one day of refrained spending; it is about setting the stage for continued activism and encouraging others to recognize the shared power they hold as consumers. With plans for future boycotts and gatherings, the grassroots movement appears determined to continue raising the volume on these pressing social issues.