Nationwide customers who actively used their current accounts in March 2025 might be in line for a £100 summer bonus as part of the building society's Fairer Share scheme. This potential payout comes as the UK's largest building society seeks to reward its loyal members, continuing a trend that has already benefited over three million customers in the past two years.
The Fairer Share scheme, which has gained traction since its inception, is designed to provide financial incentives to customers who maintain active accounts. To qualify for the £100 bonus, customers must have made debit card purchases, maintained direct debits, or received income during March 2025. Additionally, they are required to hold either a mortgage or a savings account with at least £100 in savings or mortgage debt.
Last year, the criteria for the bonus were similar, requiring customers to have used their current accounts up until March 31, 2024. If the same rules apply this year, those who were active in March could be looking forward to a payday, provided they meet the necessary conditions of having a savings account or a mortgage.
While Nationwide has not officially confirmed the return of the Fairer Share scheme for 2025, insiders and financial experts are optimistic. An official announcement is expected on May 29, 2025, with payments anticipated to follow in June. This would mark yet another generous initiative from Nationwide, especially following its recent £50 'big thank you' payments distributed to over 12 million customers in April 2025. This payment was part of Nationwide's recognition of member support after acquiring Virgin Money in October 2024.
The £50 payment was a one-off profit share for members who held accounts as of September 30, 2024, and met certain transaction or balance criteria. Nationwide executives emphasize that such payments are designed to incentivize customers to maintain their accounts with the society, reinforcing member loyalty in an increasingly competitive banking landscape.
For those unsure of their eligibility for the upcoming £100 bonus, Nationwide encourages customers to check their status through online tools. Financial experts, including consumer advocate Martin Lewis, suggest that keeping accounts active and meeting the minimum thresholds can maximize chances of receiving bonuses.
Despite the positive outlook, it’s important to note that the Fairer Share scheme is not guaranteed to operate annually. Its continuation depends on Nationwide's financial health each year. However, senior figures within the organization have expressed a clear intention to continue the initiative in 2025, indicating a commitment to sharing profits with members.
In summary, the potential for a £100 bonus this summer is an exciting prospect for Nationwide customers who have actively engaged with their accounts. With the building society's history of rewarding loyal members, the upcoming announcements in late May could provide clarity on the future of the Fairer Share scheme and the benefits it may bring.
As the date approaches, customers are encouraged to stay informed and ensure they meet the eligibility criteria, as this could represent a significant financial boost for many. With Nationwide's ongoing commitment to its members, the Fairer Share scheme exemplifies a growing trend among financial institutions to prioritize customer loyalty and satisfaction.
The anticipation surrounding the Fairer Share scheme reflects broader trends in the banking industry, where customer engagement and loyalty programs are becoming increasingly vital. As banks strive to differentiate themselves in a crowded market, initiatives like these not only benefit customers but also strengthen the financial institution's reputation and customer base.
In conclusion, the potential £100 summer bonus from Nationwide Building Society is more than just a financial incentive; it represents a commitment to customer loyalty and engagement. As the building society prepares to make its official announcement, customers are encouraged to stay proactive in managing their accounts to take full advantage of this promising opportunity.
