Naoto Fujiki made his highly anticipated debut as the new co-host of the Asahi TV travel information program Asada! Nama Desu Tabi Salada on April 5, 2025. This show, which has been a staple of Saturday morning television for 33 years, saw a significant transition in its hosting lineup. Fujiki, who is 52 years old, joins Natsuki Matsushita, who has been at the helm since October 2024 after taking over from Masahiko Kamida, who led the program for an impressive 27 and a half years until September 2024.
On this milestone day, Fujiki expressed his excitement and nervousness during the live broadcast, saying, "I was waiting over there (across the studio), feeling nervous and excited, but now I'm just excited." His enthusiasm was palpable as he greeted viewers with a cheerful, "Good morning!" The fresh dynamic of a double MC system aims to bring a new energy to the show, which has become a beloved part of many viewers' Saturday routines.
During the episode, the audience was treated to a segment titled "Guest's Trip," where Fujiki traveled to Kurashiki City in Okayama Prefecture, a place he fondly recalls from his childhood, having lived there until he was five years old. Despite his limited memories from that time, he expressed a desire to explore his roots and connect with the area. The segment featured local delicacies and showcased Fujiki enjoying his favorite pastime, fishing, as he immersed himself in the culture of his birthplace.
The social media response to Fujiki's debut was overwhelmingly positive. Fans took to X (formerly Twitter) to express their delight, with comments such as "Naoto Fujiki is trending! What a great choice for the new host!" and "Fujiki fits in perfectly on Tabi Salada." Many viewers praised the selection of Fujiki as a host, calling it an "exquisite choice" and commending the production staff for their decision.
One fan remarked, "This is a feast for the eyes on Saturday mornings!" while another noted, "Fujiki’s natural demeanor blends seamlessly into the show, making it a joy to watch." The audience's admiration for Fujiki's charisma and approachability was evident, with many expressing excitement for future episodes.
Matsushita, who has been a pivotal figure in the program since Kamida’s departure, welcomed Fujiki warmly, stating, "Today, a new family member joins us!" This sentiment of camaraderie and teamwork is expected to enhance the viewer experience as both hosts bring their unique styles to the show.
Fujiki's addition marks a new chapter for Asada! Nama Desu Tabi Salada, which has consistently provided engaging travel content over the years. The program's format, which focuses on various travel destinations within Japan, aims to inspire viewers to explore and appreciate the beauty of their country. With the introduction of Fujiki, the show hopes to attract a fresh audience while retaining its loyal fanbase.
As the program enters its 33rd year, the producers are optimistic about the renewed energy and perspectives that Fujiki and Matsushita will bring. They aim to continue the legacy of providing informative and entertaining content that encourages viewers to embark on their own adventures.
Fujiki’s journey on the show is just beginning, and both he and Matsushita are eager to explore new destinations and share their experiences with the audience. The collaboration between the two hosts is expected to create a vibrant and dynamic atmosphere, making Saturday mornings even more enjoyable for viewers.
As the episode wrapped up, Fujiki reflected on his first day, saying, "Yesterday, the location, the studio, and the welcome party were all fun." His genuine enthusiasm and commitment to the show signal a promising future for Asada! Nama Desu Tabi Salada.
In summary, Naoto Fujiki's debut as co-host of Asada! Nama Desu Tabi Salada has been met with widespread acclaim, marking a significant moment in the program's long history. As he embarks on this new role alongside Natsuki Matsushita, viewers can look forward to an exciting blend of travel exploration and engaging television that celebrates the spirit of adventure.