Today : Mar 14, 2025
Arts & Culture
14 March 2025

Naohiro Chokawa Joins Cent Force As Freelancer

The popular announcer leaves Fukushima Central Television for new opportunities and challenges.

Naohiro Chokawa, the popular 31-year-old announcer known for his unique personality and strong presence on various television programs, is set to transition from Fukushima Central Television to Cent Force, one of Japan's prominent talent management agencies. The announcement was made on March 14, 2025, and resonates strongly with his ambitions and aspirations.

Chokawa, who is originally from Wakayama Prefecture and celebrated his birthday on February 28, 1994, announced his departure from Fukushima Central Television at the end of March 2025. This transition marks not only his career shift but also aligns with his distinctive dream of becoming 'a female announcer' in his next life. The management team at Cent Force mentioned their admiration for Chokawa, emphasizing, "We were drawn to his personality and sensibilities," which play a pivotal role in shaping their decision to welcome him aboard.

Chokawa joined Fukushima Central Television back in 2017, where he garnered recognition through his engaging segments on the show 'Gojitere CHU!' and as the Fukushima relay reporter for Nippon Television's 'ZIP!'. His charm and versatility as a presenter helped him build considerable popularity, making him quite the household name across Japan.

His unique persona—characterized as 'beauty-conscious' due to his interests in skincare and makeup—has also landed him appearances on notable variety shows, including 'Odoroki! Sanma Goten!!', where he was affectionately dubbed "Now Pan." His commendable efforts to break stereotypes surrounding masculinity and beauty have enabled him to appeal to diverse audiences, including female viewers, enhancing his influence and public appeal.

Following his birthday announcement about leaving the station, Chokawa expressed his thoughts via social media, stating, "It took years for me to decide to resign. But since life is short, I chose to pursue my dream, no matter how outrageous it may seem." This indicative statement showcases his determination to embrace challenges and pursue his passion fervently.

Cent Force has made it known they are particularly invested in managing female announcers, prompting them to reflect on Chokawa's aspirations. They noted, "We hope to work together someday, as we were inspired by his desire to experience life as a female announcer." This innovative approach to inclusivity within their agency hints at broader trends and recognition of diverse identities within the industry.

Chokawa wrapped up his tenure at Fukushima Central Television acknowledging his time there, saying, "I am excited to take on the new challenges as a freelance announcer, even if the path seems rather difficult." His farewell sentiment resonates deeply with colleagues and fans alike, paving the way for his new endeavors.

The future appears bright for Chokawa, especially with Cent Force's impressive roster of talent, including personalities like newly retired announcers, which creates fruitful synergy and ample opportunities within the industry. They expressed their enthusiasm, saying, "We are pleased to have him under our management as he embarks on this new chapter as a freelance professional."

With his wealth of experience and charismatic presence, Naohiro Chokawa is set to make waves as he navigates this transition to Cent Force, bringing with him not just talent but also the hope and courage to challenge norms and explore new horizons. His story serves as encouraging proof of the potential for reinvention and transformation, inspiring many who seek to follow their unique paths.