The NAB Show 2025 has officially kicked off today, Saturday, April 5, at the Las Vegas Convention Centre, with exhibit halls opening tomorrow, April 6. This year’s event is set to run through April 9 and is expected to attract over 60,000 attendees from 160 countries, including 44 organized delegations. The gathering aims to showcase transformative technologies and trends that are reshaping the global content and entertainment landscape, covering everything from artificial intelligence and cloud virtualization to sports media, the creator economy, and OTT streaming.
Karen Chupka, Executive Vice President of Global Connections and Events at NAB, emphasized the significance of the event, stating, “The future of content and entertainment will take centre stage at NAB Show 2025 – redefining how content is created, distributed, and consumed around the world. This show has been successfully reimagined as a home for content creators of all types – from social media to television to the big screen and it delivers on that promise by showcasing cutting-edge innovation that will further evolve the art of storytelling across all mediums.”
This year’s exhibit floor will host nearly 1,100 companies, with 125 of them making their NAB Show debut. Among the industry leaders participating are Adobe, AWS, AT&T Business, Blackmagic, Canon, Cisco, Dell Technologies, Fujifilm, Intel, Microsoft, Nikon, Quantum Corporation, Riedel, Sony, and Verizon Business, all set to present their latest innovations in content production and distribution.
New interactive exhibit areas will spotlight emerging technologies and startups. The Startup Stage in PropelME, presented in collaboration with Fabric.ai, will feature 22 early-stage companies, 80% of which focus on AI-driven technologies. The AI Innovation Pavilion will serve as a hub for networking and discovery, showcasing the forefront of artificial intelligence in media. Premiere Park will highlight first-time exhibitors, while the Sports Business Hub will demonstrate next-gen tools for audience engagement and sports monetization.
The NAB Show conference program will include over 550 sessions across 20 stages, addressing cutting-edge developments in business, creativity, production, and technology. Notably, the Business of Entertainment track, co-produced with The Ankler, will delve into Hollywood dealmaking, new advertising models, and shifts in consumer behavior. The “Sports Summit” will gather major players like AWS, IMAX, NFL, and Microsoft to examine the future of sports rights and fan experiences.
More than 1,000 industry leaders are set to speak at the show, including influential figures shaping the future of content. Among the notable speakers are Dhar Mann and Sean Atkins of Dhar Mann Studios, with Mann recently named Forbes’ second top creator of 2024; WWE executives Nick Khan and Paul “Triple H” Levesque, who recently finalized a landmark $5 billion deal with Netflix; and Gotham Chopra, co-founder of Religion of Sports, whose projects include acclaimed documentaries on Simone Biles, Serena Williams, and Kobe Bryant.
Other high-profile speakers include Bobby Carter of NPR’s Tiny Desk Concerts, Jody Gerson of Universal Music Publishing Group, Portia Archer of the Women’s Tennis Association, NFL analyst and Super Bowl champion Jason McCourty, NASA astronaut Tracy Dyson, and Candle Media co-founders Kevin Mayer and Tom Staggs.
Attendees can also look forward to interactive installations like Creator Lab, a destination for influencers and digital storytellers exploring tools and strategies to grow their brands, and the AWS Racing Simulator, where participants can test their skills while generating real-time data. With over 50% of this year’s registrants attending for the first time, NAB Show 2025 is anticipated to continue its upward trajectory in attendance.
As a cornerstone event for the global content ecosystem, the NAB Show plays a critical role in shaping industry trends and forging partnerships, generating nearly $17 billion in business deals annually.
In addition to the NAB Show, several companies are launching promotions in conjunction with the event. Nextorage, for instance, is offering NAB Special Savings from April 5 to April 13, 2025, on B&H and Amazon, allowing customers to save up to $450 on high-speed and highly reliable CFexpress Type B and SDXC UHS-II memory cards. These products are designed based on the expertise of former Sony engineers and are compatible with cameras from various manufacturers.
Featured products include the CFexpress Type A memory card “NX-A2AE Series,” which offers 2000 GB and 1000 GB options and will be up to $140 off on B&H, and the CFexpress Type B memory card “NX-B3AE Series,” which will be up to $143 off on B&H. The CFexpress Type A memory card “NX-A2SE Series” will be available at a discount of up to $40 on Amazon, along with the CFexpress Type B memory card “NX-B3SE Series,” ideal for capturing still images and high-quality video recording.
Meanwhile, AJA Video Systems is unveiling a series of new products and updates at the NAB Show 2025. New additions include the DANTE-12GAM, a 12G-SDI Dante audio embedder/disembedder Mini-Converter; BRIDGE LIVE 3G-8, an IP video workflow bridge; and a redesigned KUMO 6464-12G 12G-SDI router. These new solutions build on AJA’s legacy of innovation and will be available for demonstration at NAB from April 6 to April 9, 2025, at AJA’s booth SL3310.
AJA President Nick Rashby noted, “With unwavering demand for content across industries, more production and AV professionals are deploying higher resolution, multi-camera workflows to deliver standout content. Executing these productions requires proper infrastructure for more channels of audio and video, and the agility to leverage the best mix of video formats, codecs, and protocols for the job.”
The DANTE-12GAM will be available soon for $2,295, while the BRIDGE LIVE 3G-8 is coming soon for $18,999. The KUMO 6464-12G, featuring 64x 12G-SDI inputs and outputs, is currently available for $14,999. The latest KUMO v4.9 firmware update introduces support for the KUMO 6464-12G, enhancing performance across the entire KUMO line.
