On November 12, 2024, the National Toy Hall of Fame welcomed three iconic toys—a nostalgic tribute to playtime eras past. The enthusiastic crowd gathered at the Strong National Museum of Play, located in Rochester, New York, celebrated the induction of My Little Pony, Transformers, and the card game Phase 10, each representing distinct aspects of childhood joy and imaginative play.
The hall of fame exists to honor toys "that have inspired creative play and enjoyed popularity over extended periods." This year, the chosen trio was selected from twelve finalists, which also included notable toys such as Apples to Apples, Hess Toy Trucks, and the Pokémon Trading Card Game. The selection process involved votes from the public and expert advice from the National Selection Advisory Committee, showcasing the inclusive nature of play throughout generations.
Among the most anticipated inductees was My Little Pony, which, after being nominated seven times, finally earned its rightful spot this year. Launched by Hasbro just over four decades ago, this beloved line of pastel-colored ponies first trotted onto toy shelves in 1983. With their unique “cutie marks,” these charmers quickly gained traction, at one point outselling the iconic Barbie dolls. The original line was retired back in 1992 but found new life with relaunches in 2010 and later 2021, claiming more than $1 billion in retail sales along the way.
“For My Little Pony, this year is particularly validating,” commented Christopher Bensch, vice president for collections and chief curator at the museum. “This beloved toy showcases the broad spectrum of how children play, engaging them with fantasy and storytelling. It emphasizes how toys can reflect cultural trends and interests.”
Transformers, the second inductee, has remained remarkably relevant since its introduction by Hasbro back in 1984. The toy line emerged from the merging of several Japanese toy lines featuring transforming robots and was initially marketed alongside animated series and merchandise, including comic books through Marvel Comics. Their ability to morph from robots to vehicles not only challenged the mechanics of play but also fed the imaginations of young fans around the world. The franchise has evolved, now showcasing live-action films alongside popular television shows, demonstrating the franchise’s enduring appeal.
“Transformers is more than just toys; it’s about the stories they tell and the creativity they inspire,” added Bensch. Kids and collectors alike engage warmly with these transforming figures, which remain adaptable to many forms of imaginative play, showcasing how the brand continues to transform with its audience.
The third inductee, Phase 10, adds yet another layer to the hall’s roster, as it fosters social interaction through its card gameplay. Created by Ken Johnson, this engaging card game hit the market back in 1982. Players must complete 10 phases by collecting sets or runs of cards, embodying competitive yet cooperative spirit among friends and family. Currently, Phase 10 is celebrated globally, with Mattel selling approximately two million decks annually across 30 countries. The game’s ability to connect people across generations echoes the spirit of game nights and gatherings.
“Whether played by families or friends, Phase 10 invites interaction and engagement, making it one of the most popular games across households,” remarked Mirek Stolee, curator of board games and puzzles. Mattel even marked its 40th anniversary with special editions of the game, including personal letters from its creator, celebrating the milestone alongside Black History Month.
The induction ceremony highlighted the continued relevance of these three toys as touchstones of childhood both past and present. The hall aims to not only celebrate these toys but also the memories they evoke among generations. Participation extends beyond just voting; the museum actively encourages the public to nominate toys for future honors, fostering community involvement and nostalgia.
My Little Pony, Transformers, and Phase 10 not only remind us of the playful joys of childhood—each toy embodies creativity, imagination, and social interaction. Will the next generation share these passions as fervently as those before? Only time will tell, but for now, it’s evident these toys have earned their space in the venerable halls of childhood history.
So, as these toys are celebrated, both their historical significance and cultural impact are reaffirmed through their induction, ensuring they remain part of the narrative about what it means to play, create, and engage.
Next year promises another round of nostalgia as fans of toys unite to honor those who capture the hearts of children everywhere. The National Toy Hall of Fame continues its mission, weaving tales of timeless play, one toy at a time.
