Mugler has unveiled part one of its Fall/Winter 2025 campaign, stepping away from the traditional runway show. Creative director Casey Cadwallader chose to present a visually stunning campaign featuring trans model Alex Consani and fellow models Gabbriette, Amar Akway, and Frankie Rayder. Shot by the renowned photographers Inez and Vinoodh, the campaign transports viewers into a realm of high-art fantasy, highlighting themes of metamorphosis and transformation in fashion.
In a striking portrayal, the campaign juxtaposes the models with elements reminiscent of classical paintings, capturing the fluidity between art and self. According to Mugler, "Once they assume their crafted pose, their aura eventually dominates the entire image, so powerful that it’s visible even with the lights turned on. A statement on the limitless power of metamorphosis." The artistry displayed aims to redefine contemporary fashion while pushing boundaries in representation.
Alex Consani, known for her bold presence in the fashion industry, uses her platform not just for modeling but also for activism. With over 4 million followers on TikTok, Consani has publicly criticized anti-trans trolls and oppressive policies enacted during the Trump administration, highlighting significant executive orders that challenge trans rights. In a recent interview with Harper’s Bazaar, she shared her sentiments about these issues, stating, "I like to do as much as I can. I speak publicly about what I believe in, and that makes me hopeful." Consani’s visibility as a trans model serves as a beacon of hope for many in her community.
Furthermore, the activist model reflects on her experiences with bullying and the importance of support systems. "I grew up online. I’ve been on the internet since I was eight or nine, so I’ve always gotten hate... no one takes time out of their day to go online and talk negatively about someone unless they have self-hatred within their own head," she asserts. Here, Consani candidly addresses the challenges faced by LGBTQ+ individuals, particularly in the context of political climates that can often be hostile.
In the face of criticism, Consani remains undeterred, emphasizing resilience within the trans community. She passionately declared, "Even in the face of such negative policies, we’re able to recognize that us as a community can’t be affected. We’re never going to go away." Her unwavering message resonates deeply, embodying a sense of strength and defiance that challenges adversities head-on.
The juxtaposition of Mugler's artistic campaign and Consani's personal narrative paints a powerful picture of the intersection of fashion, identity, and activism. By choosing to convey such profound themes, Mugler not only celebrates beauty and creativity but also raises awareness around critical social issues affecting underrepresented communities.
As the fashion house steps boldly into the spotlight with this campaign, it showcases that the sphere of fashion is not merely about aesthetics; it's about bringing forth conversations that matter. The artistry captured through the lens of Inez and Vinoodh underscores the vital connection between visual expression and sociopolitical discourse.
In closing, Mugler’s Fall 2025 campaign represents more than just a collection; it stands as a testament to the evolving landscape of representation within the fashion industry. Models like Alex Consani not only lead the charge in breaking stereotypes but also pave the way for future generations to embrace their identities authentically.
