Today : Dec 02, 2024
Arts & Culture
02 December 2024

Mubi Expands Into Publishing With Global Editions

Arthouse distributor Mubi sets to launch publishing arm focusing on cinema and art

Mubi, the acclaimed arthouse film distributor and streaming service, is taking bold strides beyond cinematic boundaries by launching its own publishing arm. Named Mubi Editions, this new division aims to enrich the cultural experience of cinema lovers through literature and diverse publications, enhancing the dialogue between film and literature.

Set to debut its first book, "Read Frame Type Film", in April 2025, Mubi Editions is strategically focusing on cinema and the arts. The book, developed alongside the Centre Pompidou in Paris, highlights the significance of visual elements like credits and subtitles within experimental and arthouse cinema. The initiative is not just about books; it reflects Mubi's commitment to creating pathways for engaged, art-loving audiences worldwide.

Daniel Kasman, Mubi's Vice President of Editorial Content, believes the venture will solidify the company's relationship with both cinema and its audience. “Since its founding, Mubi has always seen publishing as a key element of connecting cinema with global audiences,” Kasman stated. He emphasized the aim of Mubi Editions: to explore the beauty and richness of cinema, fostering community among film aficionados.

Mubi Editions plans to publish across four core series: Projections will focus on film culture and history; Auteurs will showcase collaborations with renowned artists and filmmakers; Internegatives will breathe new life to out-of-print texts, providing fresh translations; and Lights! will center on Mubi's own productions and releases.

This initiative builds on Mubi's existing engagement with audiences, which includes offering select merchandise like unique candles inspired by films and the biannual print magazine Notebook. The push to develop its own publishing imprint aligns closely with the practices of other companies like A24, which have successfully melded film production with publishing.

With Mubi growing significantly this year, breaking its box office records twice with titles like "Priscilla" and "The Substance", the launch of the publishing arm is seen as another stride toward broader cultural influence. The current offering, "Read Frame Type Film", is not only available for pre-order but is also curated by respected professionals like Enrico Camporesi and Catherine de Smet, aiming to provide insightful perspectives on the interplay between cinema and typography.

Kasman highlighted the essence of this publication, stating, “We are building upon the great work done by our online and print publication, Notebook.” The approach under Mubi Editions seeks to deepen the connection between global audiences and the seventh art, which Mubi holds dear. He noted, “Mubi will continue to deepen its mission to bring audiences around the world together through their love of great movies and the culture and history of cinema.”

For readers eager for access, Mubi Editions will not only be available directly through the Mubi website but will also have global distribution through partnerships with Thames & Hudson outside the U.S. and Canada, as well as Distributed Art Publishers for the American market. This strategic move promises to bring niche and thought-provoking titles to enthusiasts far and wide, enriching the existing canon of film literature.

With Mubi’s publishing ambition, cinephiles can look forward to not just viewing exceptional films but also exploring them through the written word—a combination sure to create richer experiences. The company's latest venture stands not only as a statement about its growth but also signifies its dedication to bridging art forms, illustrating how cinema can resonate beyond the screen and inspire readers through literature.

Through Mubi Editions, the future looks promising for film enthusiasts who crave more than just what’s on the screen, as they can now immerse themselves completely within the world of films by engaging with it on multiple levels, examining text, visual culture, and the broader narratives of cinema.

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