The 2024 MTV Europe Music Awards (EMAs) dazzled as music's brightest stars gathered at the Co-op Live arena in Manchester on November 10. This year marked the show's 30th anniversary, making it even more special as it arrived at the iconic city for the very first time.
With attendees buzzing about the night and fans eagerly anticipating their favorites, the atmosphere was electric. Rita Ora returned as the host for the third consecutive time, promising to deliver memorable moments throughout the show. Although some of the top contenders like Taylor Swift, Billie Eilish, and Sabrina Carpenter were absent due to tour commitments, the event remained star-studded.
Taylor Swift found herself leading the nominations with seven nods, including categories like Best Artist and Best Pop, exemplifying her continued reign over the music scene. Ariana Grande, Billie Eilish, and newcomers such as Chappell Roan and Sabrina Carpenter also turned heads with their respective nominations, showcasing the diversity and talent present this year.
One of the crowd's highlights was the series of performances throughout the evening. Benson Boone opened the ceremony with his hit "Beautiful Things." The performance set the tone for the night, with special appearances from beloved groups such as the Pet Shop Boys and notable artists like Shawn Mendes.
Among the night’s big winners, Sabrina Carpenter claimed the award for Best Song with her track "Espresso," exciting fans and earning her accolades as well as recognition for her dynamic presence.
Following Sabrina’s win, Taylor Swift took home the coveted Best Artist award, solidifying her status as one of today’s hottest musicians.
The Best Video award went to Taylor Swift featuring Post Malone for their collaboration, "Fortnight," marking another significant achievement for both artists.
The 2024 EMAS also included various international categories, with South African pop sensation Tyla being crowned Best Afrobeats Act, besting established acts. Tyla's emotional acceptance of her award showcased her growth within the industry, as she celebrated her dual victory: Best African Act and Best R&B Act. Her statement of loyalty toward Manchester United after her win delighted many attendees, lighting up social media amid her successes.
Other key winners included Eminem for Best Hip-Hop, LISA and Rosalía, who took home Best Collaboration with "NEW WOMAN," and Liam Gallagher, who snagged the Best Rock award. Each winner brought their unique flair to the stage, and the audience enjoyed every moment of the celebrations.
Backstage, the energy was palpable as celebrities mingled. For many attendees, spotting Jedward was a captivating moment, with the iconic duo making headlines for their charm, engaging with fans, and interacting warmly with the press.
While backstage experiences usually mix glamour and chaos, this year provided generous doses of both. Attendees enjoyed complimentary drinks and delicious bites, adding to the overall festive atmosphere. The staff ensured everything ran smoothly, allowing guests to savor every moment they had with their favorite stars.
After the main event, attendees were treated to the beat of after-parties, celebrating more wins and wrapping up the remarkable night on high notes. It was said the event was filled with unforgettable encounters, including heartfelt tributes like the one made by Rita Ora to her late friend, Liam Payne, reminding everyone of the importance of camaraderie and collaboration within the industry.
The 2024 EMAS not only celebrated the winners but also gave music fans around the globe insight and connection to the artists they admire and love. Fans now eagerly look forward to what next year's festivities might bring, but for now, the night remains etched as one filled with talent, laughter, and memorable achievements.
With Manchester now hosting the EMAS, chatter about future events hypes excitement for concerts and performances anticipated for the city. Music lovers and performers alike are intrigued about who will rise next year and what surprises await at another glamorous evening of music and recognition.
