MSC Cruises is making waves with its latest marketing strategy aimed at capturing the attention of the U.S. cruise market. The cruise line has announced it will air its first-ever Super Bowl advertisement featuring Hollywood stars Drew Barrymore and Orlando Bloom. This exciting commercial, slated to air on February 9, 2025, is part of MSC's efforts to promote the much-anticipated launch of MSC World America, the largest ship they will deploy for the North American market.
The 60-second Big Game spot promises to be entertaining and informative, showcasing the unique experiences aboard MSC World America. According to Suzanne Salas, executive vice president of marketing, ecommerce and sales for MSC Cruises USA, "The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of MSC World America – which combines European design and authentic experiences with everything Americans have come to expect from a cruise – to offer an unmatched vacation." This collaboration underlines MSC's strategy to blend international charm with American sensibilities, hoping to attract vacationers who seek both luxury and adventure.
Set to launch in April 2025, MSC World America aims to capture the hearts of travelers with its array of features and entertainment. The ship will introduce various attractions including 19 dining venues, with the only Eataly restaurant at sea, ensuring culinary diversity at the fingertips of its guests. Beyond dining, MSC World America will have distinct areas engineered for family-friendly experiences. One of the highlights is the new outdoor venue dubbed The Harbour, which features various attractions such as the Cliffhanger over-water swing ride, water parks, and playgrounds—elements aimed at amusing guests of all ages.
PortMiami will serve as the ship's primary gateway to the Caribbean, but future plans are already established for additional operations from Galveston, Texas. Such strategic itineraries are set to cater to increasing demands for cruise vacations among American families, particularly as MSC Cruises expands its reach across the continent. These efforts are timely and reflect MSC's commitment to making waves, not just with their vessels but also within the hearts of U.S. consumers.
Not only is MSC World America noteworthy due to its size and features, but it also serves as the second World Class ship to operate within North America. The first, MSC World Europa, debuted to great acclaim and has set high standards for its successors. By continually investing and innovatively marketing its cruises, MSC is working to cement itself firmly within the highly competitive cruise industry.
The focus on family entertainment is consistent with MSC's history of catering to the needs of passengers of all ages. Their extensive program of kids' clubs encompasses all age groups and features various activities ranging from LEGO-themed adventures to intensive sports tournaments, ensuring everyone onboard finds something suitable.
With the Super Bowl being one of the most-watched sporting events annually, the decision to debut their ad during this high-profile occasion signifies MSC's serious aim to capture the U.S. market. This moment not only brings attention to MSC World America but also cements the brand's dedication to offering unparalleled holiday experiences at sea, showcasing the blend of European elegance and American expectations crafted within their new Florida-based operations.
To summarize, as MSC Cruises prepares for its ambitious foray through the U.S. market with the Super Bowl advertisement and the launch of its longest vessel yet, MSC World America, the excitement surrounding their innovative ships and family-centric experiences is palpable. With increasing momentum at PortMiami and the significance of their marketing campaigns, MSC Cruises is set to deliver unforgettable journeys, potentially transforming American perceptions of cruise vacations.